I’ve been blogging since 2009. Of all the tools I’ve used to grow my coaching and mentoring business, blogging shines the brightest.
Admittedly, it’s a slow build strategy. So if you’re looking for a one hit wonder, this isn’t it. But you can’t be in “big splash” campaign mode all the time. That has a high cumulative cost in time, energy, and losing folks off your list If they’re not ready yet. It’s exhausting for you as well as your tribe. And big launches suck up lots of hours for your team too.
I’m not saying not to do big launches. They rock! But… everything in balance. You need a “steady-drip” strategy to continually touch the lives of your tribe in a way that is highly effective at building trust.
The same point applies to joint ventures. You can get a big boost to your list from a joint venture, but the connection is deeper and more resilient when people have a reason to follow you over time. A blog provides that touch point with people in ways that ezines cannot.
Before launching my blog, I put out an ezine for 10 years. It created some fans, but didn’t allow for much two-way communication. I often felt like I was talking to a wall.
In just a few months of blogging, I felt a huge shift in my business. My list was expanding with every post, and that translated to my income as well.
But the biggest advantage of blogging comes with more satisfying and long-term relationships. Readers can share comments and tweet out my posts to their friends. That brings me in deeper connection with them, as well as drawing people to my website that I would have never found if I wasn’t blogging.
Continue reading The Best Low Cost Method to Build Trust with Your Tribe (& Build Your List & Income Too)
But then, come the darkest part of the night, you’ll wake up in a sweat. And you’ll be thinking: “What if Michele is wrong? What if the reason why I’m having so much trouble succeeding on the Internet really IS all about me?”
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