If you’re honest with yourself, you know this. . .  When most people prioritize where to put their hard-earned money, coaching is not high on the list. So why are you trying to convince people to buy it?

There’s a better way to get clients. I’ll lay out the four steps below, but it all starts with finding out what people will put their money into. And in order to find out what people will pay a coach for, you have to know which people you are talking about.

Trust me, there are plenty of people out there who are eager to invest in professional services for a specific purpose. Finding them, and finding out what they are after, is the art of target marketing.

I’ve seen over and over how the clients start flowing in when coaches target a viable coaching market. And the kicker is, targeting a viable market significantly reduces the amount of marketing your business needs. Why?

Continue reading 4 Steps To Create A High Demand For Your Coaching

Coaches are getting smarter. I’m meeting more coaches who know that the typical approach to marketing a coaching business doesn’t work well. They truly want great results, so they are using better strategies much earlier than I did in my coaching career. And it’s working for them.

That indicates the field of coaching is attracting more business oriented folks. And that means that more coaches will succeed, which makes me happy.

Success in coaching comes from a combination of persistence, belief in self, genuine interest in people, and serving a market that will go the distance — a market full of people who are motivated to buy services for their personal and professional growth. I call them Seekers.

Are You Connecting with Seekers?

Recently a coach told me about her deep passion for coaching a certain group — moms. But, despite consistent hard work trying to attract enough of them, it’s not working. Prospects smile and show enthusiasm, a few enroll, but they only stay for a few months. So now this coach is ready to choose a more viable market. After all, why stay attached to a market that’s not abundantly fruitful, both in income and coaching experiences?

Here’s the thing. No matter how much you love the idea of coaching a certain group, if they aren’t seekers — not willing to invest — not much income will flow into your coaching business. It’s a hard fact to swallow. That old saying about leading a horse to water… Well, you can lead someone to coaching, but no matter how much you think they need it, if they won’t invest in the solutions you are offering, you won’t have enough clients.

Continue reading Are You Marketing Your Coaching To Seekers?

Finding true success in coaching presents some significant challenges. All are solved with pinpointed focus on one target market, plus a handful of winning strategies and a bit of patience. No joke. Targeting your attraction energy on one viable market is where leverage begins.

Continue reading 10 Common Challenges Life Coaches Face and How to Solve Them

I’ve been saying that coaches can get better results by championing one viable market and offering what their market most wants to buy. I thought some interviews with coaches who have found their success that way would help show how it works. The first Real Coaches, Real Results interview is with Kristin Keffeler.

Kristin Keffeler helps wealth advisors build the courage and capacity to bring their big ideas to life.

Listen to this interview and read the highlights below.

Continue reading Real Coaches, Real Results – Kristin’s Success Story