Archive for 'Niche Marketing for Coaches'
How to Be Truly Content with Your Coaching Business
September 29, 2009 | View Comments
Coaches are deeply nourished by their professional relationships. There’s a satisfying magic that happens in coaching sessions — a meeting of hearts and minds that confirms we are in the right place doing the right thing.
But what if you could be equally content with all aspects of your coaching business — actually enjoy the whole [...]
Coaching Niche or Target Market: Clarifying the Difference
August 24, 2009 | View Comments
Last week I put up a post asserting that a target market is “more effective” than a coaching niche. That claim struck a nerve for many coaches.
Unfortunately, in the coaching world the meaning of “niche” is frequently confused. As much as I try to be clear, I have sometimes contributed to that confusion myself.
These days, [...]
What a Target Market Can Do for You That a Coaching Niche Can’t
August 17, 2009 | View Comments
Coaches often ask me: Why is targeting a coaching market more effective than marketing a coaching niche?
In a nutshell, coaches who target a market do more of what they love, are paid better, and have no limits on their income. Whereas, coaches who try to market their coaching niche generally have difficulty getting enough clients, [...]
Do You Know Where Your Next 20 Coaching Clients Will Come From?
August 11, 2009 | View Comments
I believe that coaching is changing the world for the better. But to make a huge impact, more people must experience the power of coaching, and that requires a sustainable business model. Coaches have to eat, too.
Sustainable business requires you to sell something that people really want to buy. How can you tell if you [...]
Where Coaches Find Confidence
June 2, 2009 | View Comments
Confidence is a funny thing. When you have it, you don’t notice it. But if it’s absent, you sorely miss it.
What coaches suffer from most is not a lack of coaching clients, opportunities or income. It’s a lack of confidence. When you’re missing confidence, all those things you’re wanting — clients, opportunities, income — seem [...]
How to Own Your Coaching Market
May 20, 2009 | View Comments
Is your coaching perceived as essential or as a luxury? Your market tells you how they see you every day by either buying what you sell, or passing.
If you’re a generalist selling life coaching, or you’re aiming at a broad market that’s hard to find and doesn’t have you top-of-mind, it’s time to sharpen your [...]
Four Roads to Coaching Success
April 14, 2009 | View Comments
There are certain topics you love to coach around, right? Things like transition, life purpose, wellness, legacy building, spirituality, full potential… coaches do love the inner realm.
Those are juicy topics. But they’re a hard sell. People aren’t lining up to buy those things. In this economy, if you’re doing self-actualization coaching, your services are likely [...]
