Niche Marketing for Coaches

Here’s the crucial message from my talk Where the Clients Are, sharing how to market a coaching business more effectively in less time, and be in high demand. Read more »

Finding true success in coaching presents some significant challenges. All are solved with pinpointed focus on one target market, plus a handful of winning strategies and a bit of patience. No joke. Targeting one viable market is where leverage begins. Read more »

Real Coaches, Real Results podcast series interviewing coaches who have found their success by championing one viable market. Interview #1 with Kristin Keffeler, coach to wealth advisors. Read more »

It’s one thing to be content with your coaching and another to be content with your coaching business. It’s all about letting go of preferences and expectations while still faithfully investing in the outcome you want. Read more »

My last post on target market versus coaching niche struck a nerve. In the coaching world the meaning of “niche” is frequently confused. I favor the term “target market” because “coaching niche” is often understood as a topical niche, rather than a distinctive group of people. Read more »

Coaches who target a market do more of what they love, are paid better, and have no limits on their income. Coaching niches rarely match up. Read more »

Coaches have to eat, too. Sustainable business requires you to sell something that people really want to buy. Find out what your clients need and sell that. You can do this in three straightforward steps. Read more »