Archive for 'Niche Marketing for Coaches'
Do Your Next Coaching Clients Want What You’re Offering Them?
July 27, 2010 | View Comments
I know you know what your current coaching clients want. But do you know what your prospects want? There’s a difference. Discovering exactly what prospects want from you is the key to enrolling lots of clients easily.
So many coaches miss this, because they already know what they’re selling – their coaching services. It’s a natural [...]
4 Steps to Create a High Demand for Your Coaching
June 14, 2010 | View Comments
If you’re honest with yourself, you know this. . . When most people prioritize where to put their hard-earned money, coaching is not high on the list. So why are you trying to convince people to buy it?
There’s a better way to get clients. I’ll lay out the four steps below, but it all [...]
Are You Marketing Your Coaching to Seekers?
June 8, 2010 | View Comments
Coaches are getting smarter. I’m meeting more coaches who know that the typical approach to marketing a coaching business doesn’t work well. They truly want great results, so they are using better strategies much earlier than I did in my coaching career. And it’s working for them.
That indicates the field of coaching is attracting more [...]
Where the Coaching Clients Are
March 8, 2010 | View Comments
Last Thursday I gave a presentation to recent graduates of Coach Training Alliance called Where the Clients Are. I wanted to give new coaches a sure-fire approach to launch a prosperous coaching business, so they can spend less time marketing and more time doing the work they love.
I call this talk “Where the Clients Are” [...]
10 Common Challenges Life Coaches Face and How to Solve Them
December 4, 2009 | View Comments
Finding true success in coaching presents some significant challenges. All are solved with pinpointed focus on one target market, plus a handful of winning strategies and a bit of patience. No joke. Targeting your attraction energy on one viable market is where leverage begins.
Continue reading 10 Common Challenges Life Coaches Face and How to [...]
Real Coaches, Real Results – Kristin’s Success Story
December 1, 2009 | View Comments
I’ve been saying that coaches can get better results by championing one viable market and offering what their market most wants to buy. I thought some interviews with coaches who have found their success that way would help show how it works. The first Real Coaches, Real Results interview is with Kristin Keffeler.
Kristin Keffeler helps [...]
