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6 Signs That It’s Time to Narrow Your Coaching Niche

January 11, 2011 | Read 10 comments and join the discussion

Here’s one of the first things I hear from most of the coaches I work with:

“I know I need to narrow my niche, but I just don’t know how.”

This is actually a great sign. It means coaches understand that if you’re not getting the results you want with the niche you have, you probably need a narrower one.

The power of narrowing your coaching niche

A smaller niche will bring you more clients? That’s right. Not intuitive perhaps, but right.

But here’s the catch. Coaches may know they need to narrow, but most often they don’t want to give up what they’re doing, even when it feels fruitless. It’s scary to narrow your coaching niche, even when it’s not working for you.

Yet there comes a time when sticking with the status quo is worse than facing your fears. That’s when a reality check can help.

So, how can you be sure you need to narrow?

Signs of a Coaching Niche that Won’t Go the Distance

Here are some tell-tale signs of a fruitless niche:

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Topics: Featured, Niche Marketing for Coaches

Is Coaching Worth Paying For?

August 3, 2010 | Read 10 comments and join the discussion

There are still people out there who don’t understand the value of coaching. Some define coaching the way Ambrose Bierce defined consulting: “To seek another’s approval of a course already decided on.” And some people think hiring a coach is like hiring a friend to listen to you.

But then there are people like Google CEO Eric Schmidt – the lead architect of the most successful business growth story in recent history. When asked to share the best business advice he ever received, he said “Everyone needs a coach.”

So, is coaching worth paying for? The answer seems to be: It depends on WHO you ask.

I think I know where you come out on this question, or you wouldn’t be staking your career on the power of coaching. But here’s my point: Draw your clients from groups of people that believe coaching is worth the investment.

So how do you find and connect with those people? The answer may not be obvious, but it is straightforward.

Choose a Niche Market Full of Seekers

Certain groups of people, because of who they are, will readily invest in their own personal and professional development. Here are three examples of niche markets that are full of seekers:

Continue reading Is Coaching Worth Paying For?

Topics: Featured, Niche Marketing for Coaches