When I announced last week that I was going to stop publishing an ezine, the response was strong, and mixed. It led to some juicy conversation in the comments on that post, and a lot of personal emails that really touched me.
I know many of you will miss getting the ezine or the full blog post with your email. I feel badly about that. And I know that if you read your email on a mobile device, that makes clicking through and reading the blog online more of a hassle.
But here’s the thing. I want more from you. You all are my tribe. I want to do what I can to encourage you to join the conversation on this blog, because that will make the blog a richer resource for everyone.
I’m also hoping that for most of you, the new way will be more respectful of your time, because there is less coming into your inbox.
Tribes Need Connection
All this has got me thinking about how coaches connect with their markets. What kind of relationship do coaches want with the people we serve?
It’s become fashionable to talk about business in terms of tribes, but if you haven’t checked out the source of that trend – Seth Godin’s brilliant book Tribes – I recommend it. The message is: business leadership is not about building factories anymore, and it’s not about using advertising to push an idea on people. It’s about connecting like-minded people and leading them to a place they want to go.
By Godin’s definition, a group of people needs only two things to be a tribe: a shared interest and a way to communicate. So the lesson is, if you want to strengthen your tribe, help them communicate.
Continue reading How to Connect With Your Tribe
It begins with listening to what people in your niche market specifically want:
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