Client Attraction for Coaches - Rhonda Hess

Archive for 'Client Attraction for Coaches'

How to Fill Your Coaching Workshops Without Hype

April 19, 2010 | Read 5 comments and join the discussion

It’s a blast when your coaching workshops fill and your ebook sells hundreds of copies! Using language that strikes a chord with your coaching market is a highly creative and satisfying process. Learning how to write compelling copy is essential to your success. This guest post by my friend and well-known copywriter, Michele PW, will open your mind to the art and power of sales letters.

Do those long-copy sales letters actually work?

This is one of those questions I get ALL the time.

“I never read those long-copy sales letters. They can’t possibly work, can they?”

“MY target market doesn’t read those long-copy sales letters, they want shorter letters.”

“I can’t imagine anyone reading that much.”

And so on.

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Topics: Client Attraction for Coaches

Read More About Online Marketing, Revenue Streams, Writing

Topics: Client Attraction for Coaches

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The Beginning of a Beautiful Friendship – Your Freebie and Opt-in System

February 23, 2010 | Share your comment

I know, your mind is on how you’ll get your next coaching client, but that kind of short term thinking will have you running around in circles. If you want to earn a great living from your coaching business, create systems that will bring in a steady stream of prospects who already want what you’re offering. You need a leads list. And the sooner you get to building yours, the better.

The first step is to set up an opt-in for a freebie that your ideal coaching market really wants.

Find out what makes people in your coaching market tick. Then create a give-away product that is highly relevant to their top challenges and most elusive goals. Your freebie should do one or more of these things:

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Topics: Client Attraction for Coaches

7 Ways to Ace Your Sample Coaching Sessions

February 2, 2010 | Read 7 comments and join the discussion

If you give free sample coaching sessions, make it worth your while. Use these seven techniques to leverage your time, set yourself up for success, and enroll 100% of your prospects into your coaching business.

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Topics: Client Attraction for Coaches

Read More About Business Tips, Coaching Skills

How to Get High Impact Testimonials from Coaching Clients

September 7, 2009 | Read 3 comments and join the discussion

Did you know that most people only read 10% of the text on your coaching website or a landing page? That means that every bit of copy should be essential and high impact. It’s true of testimonials as well.

Left to their own devices, your clients will usually write a testimonial that praises you highly but does a poor job describing the measurable results of working with you. Help your clients craft a brief but power packed prospect-winning testimonial.
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Topics: Client Attraction for Coaches

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Six Gateway Skills for Coaches

June 11, 2009 | Read 1 comment and join the discussion

There are six gateway skills coaches use that, when leveraged to reach a viable target market, magnetically attract clients. They are:

1. Writing
2. Speaking
3. Training
4. Networking
5. Referral Building
6. Alliance Partnerships

I call them “gateway” skills because they open doors to the right kinds of opportunities and ideal coaching clients.

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Topics: Client Attraction for Coaches

Attract Coaching Clients Now – How to Talk to Prospects and Win Them!

February 23, 2009 | Share your comment

Have you ever felt nervous or inarticulate when talking to a coaching prospect? You know the moment of truth is upon you… it’s time to enroll this new client — but how?

With practice, this process is effortless. Follow these seven steps to winning conversations with prospects. The first two steps of having powerful conversations with prospects begin before you meet the prospect.

Step #1 – Understand Your Target Market

Don’t make the mistake of just trying to get any client. Champion a single target market instead. If you have expertise in your market, tap into your insider knowledge. Otherwise research what motivates them by having a few informational interviews with folks in your chosen market. Take a look at these targeted coaching markets and their top challenges:

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Topics: Client Attraction for Coaches

Read More About Client Attraction, Niche Markets