In my last post, 7 Quick & Fun Steps to Biz Planning Your Whole Year, I showed you how to plan your next year in just one hour. One critical step for your biz was to decide when and what programs you’ll promote. The idea is to think through now how you’ll earn your desired income. If you did that, you’re ready for the next series of bite-size steps — writing ace promotional copy.
First, I’d like to normalize this process for you a bit. I know it can feel scary to promote your programs. You might be afraid of irritating the people on your list. You may believe promotion is ugly or at best a necessary evil. Or you may have judgments about your abilities.
Here’s a prosperous reframe: Think of promoting your program as if you’re inviting people to a party where you’ll serve up your very best. You want them to be there and accept your gifts. You’re offering them a meaningful experience. I have 12 little steps to help you create your “invitation”.
To write compelling copy, become crystal clear about what you’re offering, why you’re offering it, why someone would want that, what it will do for them and all the details they’ll need to know to decide.
Guess what? That’s exactly what’s in a sales or landing page. Here we go!
Continue reading Bite Size Steps for Creating Ace Promotional Copy
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