Archive for 'Social Networking'

How to Be Influential in Your Coaching Niche

July 20, 2010 | Read 13 comments and join the discussion

Influence is a new watchword in the world of client attraction. It turns out that being influential is not about knowing it all, having all the answers or being right. It starts with getting meaningful conversations going with the people you serve. Coaches are good at this, so I invite you to apply this with your niche market for 90 days and see what happens.

be influential with your coaching niche

Recently, a company called ThoughtLead offered “the shortest marketing conference ever”. The Influencer Project featured 60 thought leaders who offered sixty seconds worth of their best advice on how to increase your influence online. I’m impressed with the creative way that ThoughtLead offered value, started a meaningful conversation and built more influence with their market.

Six Tips to Build Influence With Your Coaching Niche

Here are six influence tips that you might not have thought of before. The first two are social media tips. The last four tips have a common theme weaving through them. Did you catch it?

Continue reading How to Be Influential in Your Coaching Niche

Topics: Featured, Niche Marketing for Coaches
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Easy Ways to Publicize Your Coaching Business Blog, Part 2

June 22, 2010 | Read 5 comments and join the discussion

This is Part 2 of my series on do-it-yourself promotion for your coaching blog. Part 1 talks about a classic blogger’s technique – getting your writing onto other sites where your market gathers, and pointing them back to your blog from there.

This post is about leveraging your social networking presence. If you are already using online social networks (like Facebook, LinkedIn or Twitter) in your coaching business, you have a blog promotion platform with powerful potential.Using social media to promote a coaching business blog

If you’re not using social networking in your business yet, don’t worry. Part 3 of this series will talk about some simple moves you can make to leverage your presence on the Web outside of the social networking sites.

Use Your Networks

Social networking and blogging are perfect complements. Both are interactive and frequently updated, creating a virtual conversation that can draw your audience in and engage their attention. Because their user communities are enormous and enthusiastic, the major social networks offer unmatched opportunities to expand your blog’s reach.

If you are actively using social networking in your coaching business, promoting your blog through your favorite social networks will come naturally. Be sure to touch these bases:

Continue reading Easy Ways to Publicize Your Coaching Business Blog, Part 2

Topics: Online Marketing for Coaches
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