Archive for 'Online Marketing'

The Beginning of a Beautiful Friendship – Your Freebie and Opt-in System

February 23, 2010 | Share your comment

I know, your mind is on how you’ll get your next coaching client, but that kind of short term thinking will have you running around in circles. If you want to earn a great living from your coaching business, create systems that will bring in a steady stream of prospects who already want what you’re offering. You need a leads list. And the sooner you get to building yours, the better.

The first step is to set up an opt-in for a freebie that your ideal coaching market really wants.

Find out what makes people in your coaching market tick. Then create a give-away product that is highly relevant to their top challenges and most elusive goals. Your freebie should do one or more of these things:

Continue reading The Beginning of a Beautiful Friendship – Your Freebie and Opt-in System

Topics: Client Attraction for Coaches
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7 Steps to Your Own Coaching Products, Part 3

December 29, 2009 | Read 2 comments and join the discussion

This series covers seven steps to innovating, designing and launching your own information products:

  1. Tune into Your Niche Market
  2. Leverage Your Product Funnel
  3. Outline Your Coaching Product
  4. Map Out a Project Plan
  5. Create Your Product
  6. Create Your Marketing Campaign
  7. Get Set to Deliver

Part 1 talks about the first three steps. Steps 4 and 5 are covered in Part 2. Here’s the scoop on 6 and 7 (plus a bonus step).


Continue reading 7 Steps to Your Own Coaching Products, Part 3

Topics: Coaching Revenue Streams
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7 Steps to Your Own Coaching Products, Part 2

December 15, 2009 | Share your comment

In Part 1 of this series, I outlined seven steps to innovating, designing and launching your own information products:

  1. Tune into Your Niche Market
  2. Leverage Your Product Funnel
  3. Outline Your Coaching Product
  4. Map Out a Project Plan
  5. Create Your Product
  6. Create Your Marketing Campaign
  7. Get Set to Deliver

The first three steps are covered in Part 1. Here’s the scoop on steps 4 and 5. I’ll cover steps 6 and 7 in Part 3.


Continue reading 7 Steps to Your Own Coaching Products, Part 2

Topics: Coaching Revenue Streams
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7 Steps to Your Own Coaching Products, Part 1

November 24, 2009 | Share your comment

If you understand what makes your ideal coaching market tick, you’ve got insider knowledge that can be turned into your own money-making products. Offering information products that solve a compelling problem for your market will help boost your credibility, build your brand, and amp up your coaching business revenue.

Here are seven steps to innovating, designing and launching your own products:

Continue reading 7 Steps to Your Own Coaching Products, Part 1

Topics: Coaching Revenue Streams
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How to Get High Impact Testimonials from Coaching Clients

September 7, 2009 | Read 3 comments and join the discussion

Did you know that most people only read 10% of the text on your coaching website or a landing page? That means that every bit of copy should be essential and high impact. It’s true of testimonials as well.

Left to their own devices, your clients will usually write a testimonial that praises you highly but does a poor job describing the measurable results of working with you. Help your clients craft a brief but power packed prospect-winning testimonial.
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Topics: Client Attraction for Coaches
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Five Time Saving Resources for Coaches

August 4, 2009 | Read 4 comments and join the discussion

Time is the biggest limitation that coaches face. If you place a high value on your time, you’re using prosperity thinking. You’ll make better choices and attract more of what you really want.

One way to leverage your time is to invest in resources that shorten your learning curves and ease time-consuming tasks. You’ll be freed up to double or triple your income.


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Topics: Coaching Business Tips
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Getting Started With Your Coaching Business Blog

June 18, 2009 | Read 7 comments and join the discussion

So you’ve decided to launch a blog! Maybe my post on how a blog can boost your coaching business visibility convinced you. What are the first things you should be thinking about?

Choose Your Market

You’re about to commit to a long term strategy for marketing your coaching business. You will pour a lot of passion and brilliance into it. The best way to make sure all that energy doesn’t go to waste is to choose a viable coaching market to focus on, BEFORE you start planning your blog.

Think about it. The reason blogs are such powerful visibility builders is that they SHOW your market that you have valuable solutions to their most important problems. For your blog to bring you clients, the solutions you write about need to:

Topics: Online Marketing for Coaches
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