Archive for 'Online Marketing'

How One Email Can Make a Big Impact for Your Coaching Business

When was the last time you invited the wonderful people on your list to take a bold step with you? If it was more than a few weeks ago, it’s high time to offer them a way to go deeper than just reading your ezine or commenting on your blog.

Putting lots of free valuable stuff out there is an act of good will and a great way to make the first connection or two with your prospects. But remember to also show them the way to your most valuable services.one email can have a huge impact for your coaching business

Think of it this way: if you just wave at your friends now and then, but never invite them to dinner, you’ll never have the pleasure of their company. That’s the way it is with your coaching business too. To serve more people, regularly invite them into the inside of your business – where the in-depth support and most transformational experiences are waiting for them. Your “tribe” will be delighted to accept your invitation!

Believe in What You Do

You didn’t become a coach to sit by yourself and wait for the phone to ring. You have a profound desire to make a difference in the world. You want to make the lives of your clients easier, more delightful, more prosperous! Show that you believe in what you do by making your services known. Sound a call to action!

Continue reading How One Email Can Make a Big Impact for Your Coaching Business

Why the Best Website for Your Coaching Business is (Still) a Blog

David Risley, one of my favorite bloggers, has put up a thoughtful post asking whether blogging is “broken” as a business model.

He notes the saturation level of information online, and wonders if it is creating a “community of tire kickers” who will never pay for high-value information products. He asks whether Apple and Google – both of which have just launched systems to charge small micro-payments for information – have seen the future of content marketing. Many of the top Internet marketers seldom post to their blogs any more, and some have quit blogging altogether.

It is true, as David says, that people who pay for content also pay more attention to that content. And it’s true that once an audience is “trained” to expect everything for free, it can be tough to overcome that training and sell them an information product.

The best website for a coaching business is still a blog

But does that mean that blogging has outlived its usefulness for a service-based entrepreneurial business like coaching?

Blogging Builds Relationships and Trust

People have predicted the demise of blogging ever since the advent of blogging. So far that shows no sign of coming true. As for charging micro-payments for information, that may become a viable business model, but it remains to be proven, even for global giants like Apple and Google.

Here’s my bottom line for coaches.

Continue reading Why the Best Website for Your Coaching Business is (Still) a Blog

5 Tips to Get Your Business OUT of the Shadows and INTO the Spotlight – by Nancy Marmolejo

This is a guest post by my friend and colleague, Nancy Marmolejo, the Online Visibility Expert for Heart Based Entrepreneurs…

Click the play button to listen to the audio of this article directly from Nancy!

If you’re a coach, consultant, speaker, author, trainer, or other service professional, then you have a powerful message to share with the world and your business is how you get it out there.

What good is that message is it’s hidden in the shadows and no one can find you?
It’s time to get your business out of the shadows and into the spotlight so more people can know about your message, your business, and your expertise.

These 5 tips will get you started so more people know about you, connect with your offers, and buy from you!

  1. Claim Your Expertise, Claim Your Medicine
  2. Your expertise is more than what you know; it’s medicine for the world. Don’t be reluctant to claim your expertise. In fact, it’s really not about you; it’s about the transformation your work activates. Let your message and your “medicine” lead you to step up into a bigger arena and get your name out to the people who want and need what you have.

  3. Use Your “Spotlight Style” for Maximum Marketing Impact
  4. There are 3 distinct “Spotlight Styles”, which is how we’re wired for marketing success. They’re based on personality traits and comfort level with certain actions. Knowing your Spotlight Style keeps you from making the marketing mistakes that trap your business in the shadows.

    Continue reading 5 Tips to Get Your Business OUT of the Shadows and INTO the Spotlight – by Nancy Marmolejo

Lightning-Fast Credibility Building with WordPress – by Kenn Schroder

This is a guest post by my friend and colleague, Kenn Schroder, the Coaching Website Specialist…

One of the simply astonishing feats of using WordPress as the platform (the technical behind-the-scenes guts) for your coaching website, is the speed at which you can reach your market to build your expert-coach status.

It’s stunning.

Here’s an example of what can be done.

  1. Quickly write an article for fresh content – requires one to two hours.
  2. With your username and password, you simply log into WordPress and write a short article – say 400 to 500 words. WordPress gives you a handy feature-rich text editing interface for writing.

    Then just click “publish” and you’ve instantly got new content live on your website without having do any crazy coding yourself and without having to wait for a web designer to get to it.

    Immediate. Nice. You’ve just increased your image as an expert.
     

    Write a WordPress post

    (this article is posted to your business website for building your credibility)


    Continue reading Lightning-Fast Credibility Building with WordPress – by Kenn Schroder

Social Networking Tools for Coaches – by Lara Galloway

This is a guest post by the Mom Biz Coach, Lara Galloway…

In one of my mom entrepreneur coaching groups, I was recently asked the following question:

Of the various marketing tools and methods you use, which has yielded the best financial return?

Business owners are smart to ask this question, since we need a way to justify our expenditures (of time, effort, and energy). There are so many ways we could spend our precious resources. But I’ll share with you my favorite marketing tool of all time – and it doesn’t cost me a dime.

Twitter-Follow Me

My favorite marketing tool is TWITTER. I get several leads a day directly from Twitter. About 95% of my business comes from Twitter alone. That’s why I’m so passionate about it. Let me give you an example.

A while back I hosted a teleseminar with my coach, Rhonda Hess, about automating your sales process to attract thousands of ideal clients.

Continue reading Social Networking Tools for Coaches – by Lara Galloway

Ten Handy No-Cost Online Tools for Your Coaching Business

A secret to enjoying your coaching business is staying organized. There are so many great tools available online to help you. Most are no cost and easy to use. Here are ten of my recent favorites.

Free Conferencing
Want to do your own teleclasses or meet with a client on a bridgeline so you can easily record the call? There are lots of free bridgelines now, but this one is the best because you can have up to 1000 people on your call without a reservation, and it shows you who dialed in!

Oovoo Video Conferencing
If you’d like to look your clients in the eye, then this video conferencing solution is for you. Send your clients the link and the two of you can chat virtually while face-to-face.

Time Zone Converter
Do you have international coaching clients? Find out the time anywhere in the world with this time zone converter so you can coordinate schedules.

Survey Gizmo
Find out exactly what’s important to your target market. Create quizzes and surveys for your coaching clients and prospects. This online app is sleeker and more user friendly than Survey Monkey. It has nifty options for responses to your questions, including drag and drop ordering.

Continue reading Ten Handy No-Cost Online Tools for Your Coaching Business

Easy Ways to Publicize Your Coaching Business Blog, Part 3

This is Part 3 of my series on do-it-yourself promotion for your coaching blog. Part 1 covers getting your writing onto other sites that your market reads, and Part 2 talks about using social networking to help build your audience.

If you’re not using social networking for your coaching business yet, you can still leverage your network, and your online presence, to promote your blog. This post covers some simple moves to do that.

Link to Your Blog

Just about anything you are already doing online can be tweaked to help promote your blog. Take a tour of every place your name appears online, and ask yourself –

How could I use this to help publicize my blog?

Some examples:

Continue reading Easy Ways to Publicize Your Coaching Business Blog, Part 3

  • Connect with Rhonda HessRhonda Hess on TwitterRhonda Hess on FacebookRhonda Hess on LinkedIn
    • Follow Rhonda on Twitter

    • COMMENTS

      COMMENTS

      • Barbara "Thank you for responding.  Yes, I'm still doing pro bono work. I have not taken this to the level where I'm getting paid.  You make a good point and although there are a vast number of women in this category, it does make me wonder if you're on the mark here. I was told to focus in on..." in response to How to Attract Clients in a More Coach-Like Way
      • Barbara "Wonderful article Rhonda.  I have been a "pro bono" coach for as long as I can remember.  I have gone through a program, hired and worked with a mentor coach, have a company and domain name,  business cards and a Pay Pal account.  Sounds great you might say!  Well, I haven't been able to take it..." in response to How to Attract Clients in a More Coach-Like Way
      • Angela "I truly truly credit you Rhonda with making me realize how incredibly important this is in business.  Now I run around telling everyone how much THEY need to do it!  Still working on my rebranding but it's coming together soon :) ..." in response to How to Attract Clients in a More Coach-Like Way