Archive for 'Niche Markets'

7 Steps to Your Own Coaching Products, Part 2

In Part 1 of this series, I outlined seven steps to innovating, designing and launching your own information products:

  1. Tune into Your Niche Market
  2. Leverage Your Product Funnel
  3. Outline Your Coaching Product
  4. Map Out a Project Plan
  5. Create Your Product
  6. Create Your Marketing Campaign
  7. Get Set to Deliver

The first three steps are covered in Part 1. Here’s the scoop on steps 4 and 5. I’ll cover steps 6 and 7 in Part 3.


Continue reading 7 Steps to Your Own Coaching Products, Part 2

10 Common Challenges Life Coaches Face and How to Solve Them

Finding true success in coaching presents some significant challenges. All are solved with pinpointed focus on one target market, plus a handful of winning strategies and a bit of patience. No joke. Targeting your attraction energy on one viable market is where leverage begins.

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Real Coaches, Real Results – Kristin’s Success Story

I’ve been saying that coaches can get better results by championing one viable market and offering what their market most wants to buy. I thought some interviews with coaches who have found their success that way would help show how it works. The first Real Coaches, Real Results interview is with Kristin Keffeler.

Kristin Keffeler helps wealth advisors build the courage and capacity to bring their big ideas to life.

Listen to this interview and read the highlights below.


Continue reading Real Coaches, Real Results – Kristin’s Success Story

7 Steps to Your Own Coaching Products, Part 1

If you understand what makes your ideal coaching market tick, you’ve got insider knowledge that can be turned into your own money-making products. Offering information products that solve a compelling problem for your market will help boost your credibility, build your brand, and amp up your coaching business revenue.

Here are seven steps to innovating, designing and launching your own products:

Continue reading 7 Steps to Your Own Coaching Products, Part 1

4 Quick to Market Ideas for Coaching Products

To make a satisfying living as a coach, you’ll want to sell your own coaching products. You see, unless your monthly coaching retainer is in the thousands or you carry dozens of clients at once, you can’t make a six-figure income on private coaching alone. Selling your own products is the best way to build trust with your market while you get off the money for time treadmill. The sooner you launch your own products, the better.

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How to Be Truly Content with Your Coaching Business

Coaches are deeply nourished by their professional relationships. There’s a satisfying magic that happens in coaching sessions — a meeting of hearts and minds that confirms we are in the right place doing the right thing.

But what if you could be equally content with all aspects of your coaching business — actually enjoy the whole package from marketing to innovating to delivering coaching? Your day-to-day journey would look and feel very different.

There’s a simple secret to achieving that contented state — let go of preferences and expectations while believing that you can have what you want and doing what it takes to achieve that. It’s freeing!


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Secrets of Six Figure Coaches

Prosperity Inner Circle CoachesLast week my Prosperity Inner Circle coaches gathered for their second business think tank retreat at the St Julien in Boulder, Colorado. No longer the only brilliant brain in their business, each of them were supported to take courageous mindset leaps while crafting well leveraged and fun tactical roadmaps for their success. Needless to say, I’m in awe of how they are becoming powerful CEOs of their own coaching businesses.

We’ve been studying Barbara Stanny’s book Secrets of Six Figure Women. (Don’t let the title fool you, this book is equally relevant to men.) Here are some of the big ideas we’ve drawn from the book that are key for all coaches heading towards six figures.
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      • Barbara "Thank you for responding.  Yes, I'm still doing pro bono work. I have not taken this to the level where I'm getting paid.  You make a good point and although there are a vast number of women in this category, it does make me wonder if you're on the mark here. I was told to focus in on..." in response to How to Attract Clients in a More Coach-Like Way
      • Barbara "Wonderful article Rhonda.  I have been a "pro bono" coach for as long as I can remember.  I have gone through a program, hired and worked with a mentor coach, have a company and domain name,  business cards and a Pay Pal account.  Sounds great you might say!  Well, I haven't been able to take it..." in response to How to Attract Clients in a More Coach-Like Way
      • Angela "I truly truly credit you Rhonda with making me realize how incredibly important this is in business.  Now I run around telling everyone how much THEY need to do it!  Still working on my rebranding but it's coming together soon :) ..." in response to How to Attract Clients in a More Coach-Like Way