Archive for 'Niche Markets'
Four Roads to Coaching Success
April 14, 2009 | View Comments
There are certain topics you love to coach around, right? Things like transition, life purpose, wellness, legacy building, spirituality, full potential… coaches do love the inner realm.
Those are juicy topics. But they’re a hard sell. People aren’t lining up to buy those things. In this economy, if you’re doing self-actualization coaching, your services are likely [...]
Attract Coaching Clients Now – How to Talk to Prospects and Win Them!
February 23, 2009 | View Comments
Have you ever felt nervous or inarticulate when talking to a coaching prospect? You know the moment of truth is upon you… it’s time to enroll this new client — but how?
With practice, this process is effortless. Follow these seven steps to winning conversations with prospects. The first two steps of having powerful conversations with [...]
Coaching Success – Charge What You’re Worth
February 16, 2009 | View Comments
Sometimes, to get better results in your coaching business, all you really need is a mindset shift. So many life coaches make a less than stellar income, and their mantra: “How do I get more clients?” rolls around in their heads continuously. Eventually, that focus builds more scarcity than prosperity.
Some wise person said: “How we [...]
Life coaching – Will anyone buy it?
February 9, 2009 | View Comments
After coaching professionally for twelve years and helping hundreds of coaches create successful businesses, my answer to this question is surprisingly and unequivocally – NO!
On the other hand, if you’re wondering: “Is coaching a viable business?” Absolutely – YES!
But, here’s the thing… financial success in coaching has little to do with coaching skills and everything [...]
When Marketing Your Coaching Business Becomes Fun!
January 6, 2009 | View Comments
Have you ever felt that you’re all over the place with your coaching business? Today, you’re speaking at a brown bag corporate meeting about team leadership. Yesterday you gave a talk at your church about relationships. Next week you’ve got a gig at Borders where you’re giving a career choice seminar. You’re versatile, but is [...]
Say it Like You Mean It – Mastering the Elevator Speech
December 28, 2008 | View Comments
It takes 30 seconds or so to get from the lobby to the penthouse in an elevator — just enough time for a business person to make a pitch and capture investor interest. That’s where the concept of the “elevator speech” came from.
As coaches, we want to attract investors too — the ideal clients in [...]
