Archive for 'Niche Markets'
Secrets of Six Figure Coaches
September 1, 2009 | View Comments
Last week my Prosperity Inner Circle coaches gathered for their second business think tank retreat at the St Julien in Boulder, Colorado. No longer the only brilliant brain in their business, each of them were supported to take courageous mindset leaps while crafting well leveraged and fun tactical roadmaps for their success. Needless to say, [...]
Coaching Niche or Target Market: Clarifying the Difference
August 24, 2009 | View Comments
Last week I put up a post asserting that a target market is “more effective” than a coaching niche. That claim struck a nerve for many coaches.
Unfortunately, in the coaching world the meaning of “niche” is frequently confused. As much as I try to be clear, I have sometimes contributed to that confusion myself.
These days, [...]
What a Target Market Can Do for You That a Coaching Niche Can’t
August 17, 2009 | View Comments
Coaches often ask me: Why is targeting a coaching market more effective than marketing a coaching niche?
In a nutshell, coaches who target a market do more of what they love, are paid better, and have no limits on their income. Whereas, coaches who try to market their coaching niche generally have difficulty getting enough clients, [...]
Do You Know Where Your Next 20 Coaching Clients Will Come From?
August 11, 2009 | View Comments
I believe that coaching is changing the world for the better. But to make a huge impact, more people must experience the power of coaching, and that requires a sustainable business model. Coaches have to eat, too.
Sustainable business requires you to sell something that people really want to buy. How can you tell if you [...]
Getting Started With Your Coaching Business Blog
June 18, 2009 | View Comments
So you’ve decided to launch a blog! Maybe my post on how a blog can boost your coaching business visibility convinced you. What are the first things you should be thinking about?
Choose Your Market
You’re about to commit to a long term strategy for marketing your coaching business. You will pour a lot of passion and [...]
Where Coaches Find Confidence
June 2, 2009 | View Comments
Confidence is a funny thing. When you have it, you don’t notice it. But if it’s absent, you sorely miss it.
What coaches suffer from most is not a lack of coaching clients, opportunities or income. It’s a lack of confidence. When you’re missing confidence, all those things you’re wanting — clients, opportunities, income — seem [...]
How to Own Your Coaching Market
May 20, 2009 | View Comments
Is your coaching perceived as essential or as a luxury? Your market tells you how they see you every day by either buying what you sell, or passing.
If you’re a generalist selling life coaching, or you’re aiming at a broad market that’s hard to find and doesn’t have you top-of-mind, it’s time to sharpen your [...]
