Have you ever invested in a teleseminar, home study program, or live event to get your coaching business off the ground, and then months later felt guilty for spending the money and frustrated that you didn’t reap the promised results? If so, you’re not alone.

But did you waste your time and money? I think not. Here’s why those programs haven’t worked their magic for you… yet.

You have invested in valuable programs full of cutting edge tools and proven techniques to amp up your income and bring you a better business. But without a solid foundation in place, you cannot fully leverage these techniques, even if you do your best to implement them.

Do any of these scenarios sound familiar:

• You’ve learned from the best how to fill your teleseminars or launch high ticket group coaching programs, but you still don’t know where to find enough people to enroll in your programs, and you don’t know exactly how to communicate the benefits in way that has them saying “Yes!”
• You’ve got all the steps for creating membership programs and other recurring revenue products, but because you’re not certain of your niche, you’re not confident that if you build it, they will come.
• You’ve learned how to enroll clients using the most powerful set of questions, but you’re having trouble scheduling people into your consults in the first place.

There’s a building block needed before these skills will reliably work for you.

Continue reading How to Get More Value from Every Business Building Program You’ve Taken

Want to know? The single biggest mistake I made as a life coach was trying to sell coaching. I didn’t realize that few people seek out coaching as a solution. Add to that, I was trying to attract big groups of people that weren’t easy to reach — women in transition and later, midlife women.

Just thinking about it makes me tired.

I didn’t know any better. All my peers were picking a topic they felt passionate about as their coaching niche. I blindly followed them onto that rocky road and never stopped to question whether that was the way to make a good living as a coach. Turns out, it wasn’t.

After two years, very few clients and paltry income later, I did shift to targeting a niche market — women entrepreneurs — which was way too big of a market with massive competition. And still I was scraping by, feeling like a fraud, and running frighteningly low on resources.

Still, whenever I did get a client, they valued my coaching. And I loved it. But I knew what I was doing wasn’t sustainable. I was working too hard for poor results.

Continue reading My Biggest Mistake As A Life Coach