Archive for 'Niche Markets'
Do Your Next Coaching Clients Want What You’re Offering Them?
July 27, 2010 | View Comments
I know you know what your current coaching clients want. But do you know what your prospects want? There’s a difference. Discovering exactly what prospects want from you is the key to enrolling lots of clients easily.
So many coaches miss this, because they already know what they’re selling – their coaching services. It’s a natural [...]
4 Steps to Create a High Demand for Your Coaching
June 14, 2010 | View Comments
If you’re honest with yourself, you know this. . . When most people prioritize where to put their hard-earned money, coaching is not high on the list. So why are you trying to convince people to buy it?
There’s a better way to get clients. I’ll lay out the four steps below, but it all [...]
Are You Marketing Your Coaching to Seekers?
June 8, 2010 | View Comments
Coaches are getting smarter. I’m meeting more coaches who know that the typical approach to marketing a coaching business doesn’t work well. They truly want great results, so they are using better strategies much earlier than I did in my coaching career. And it’s working for them.
That indicates the field of coaching is attracting more [...]
Where the Coaching Clients Are
March 8, 2010 | View Comments
Last Thursday I gave a presentation to recent graduates of Coach Training Alliance called Where the Clients Are. I wanted to give new coaches a sure-fire approach to launch a prosperous coaching business, so they can spend less time marketing and more time doing the work they love.
I call this talk “Where the Clients Are” [...]
My Biggest Mistake as a Life Coach
March 2, 2010 | View Comments
What was the single biggest mistake I made as a life coach? That’s easy: It was trying to sell coaching to anyone and everyone. Just thinking about it makes me tired.
I didn’t know any better. The advice of the day was to pick a niche I felt passionate about. No one said anything about [...]
7 Steps to Your Own Coaching Products, Part 3
December 29, 2009 | View Comments
This series covers seven steps to innovating, designing and launching your own information products:
Tune into Your Niche Market
Leverage Your Product Funnel
Outline Your Coaching Product
Map Out a Project Plan
Create Your Product
Create Your Marketing Campaign
Get Set to Deliver
Part 1 talks about the first three steps. Steps 4 and 5 are covered in Part 2. Here’s the scoop [...]
