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12 Types of Blog Posts or Ezine Articles that Entertain

January 17, 2012 | Share your comment

As you know, I’m a big fan of blogs, especially when they are on the home page of your website, because they help you build your list faster and establish credibility while creating a relationship with your tribe. Ezines also create an ongoing connection.

But I know that writing a weekly article (or posting a video) can start to drag. And if you keep procrastinating, you’ll eventually lose the benefit of publishing a regular article out to your list – continuous presence and building trust. And it adds stress!

So how can you keep fresh ideas flowing to your blog or ezine? Shake it up! And, if you want to really de-stess, plan most of your posts!

creativity in writing

Both you and your readers will enjoy your articles or videos more if you vary the TYPE of post you publish. Here are 12 types posts that won’t fail to entertain and inform your readers:

1. How To /Educational
If you’re good at simplifying complex concepts and processes, this may be your ACE in the hole. And it’s easy to re-purpose these types of posts into freebies, bonuses or entire products.
Continue reading 12 Types of Blog Posts or Ezine Articles that Entertain

Topics: Client Attraction for Coaches

The “Shotgun” Approach – Too Much Work for Too Little Payoff

January 18, 2011 | Read 8 comments and join the discussion

Recently, I posted a free 3-part video series called How to Choose a Highly Profitable Coaching Niche. I’m so touched by all the comments from coaches who are:

struggling to narrow their niche
still giving away their services for cheap
or not able to find enough people who are motivated to hire them.

You’re in good company, but I know you’re tired of working so hard and are ready for easy consistent results!

If you haven’t seen it yet, check out my video series now. It seems to be landing with coaches.

The videos will only be up until January 28. And please leave a comment sharing your aha’s (and you’ll be entered into a drawing for a FLIP Video Camera!).

A Great Comment Inspires Another Video

One of the comments was from Ed, who said about Video #1 in the series:

“Rhonda, brief to the point and makes a lot of practical sense. About a year into my business and I’m still using more of a shotgun approach. Still in the process of trying to narrow down that niche.”

Ed’s comment inspired me to do another quick video for this week’s blog post illustrating why targeting a viable niche market is so much easier and takes less effort than selling fill-in-the blank coaching or marketing to a big market.

Ed, this video is for you and for any coaches like you who know that the “shot gun” approach to building your coaching business is too much work for too little payoff.

Click the link to access my video series: How to Choose a Highly Profitable Coaching Niche.

Topics: Niche Marketing for Coaches

Read More About Client Attraction, List Building, Niche Markets

7 Relationship & Lead Building Strategies for Coaches

April 13, 2010 | Read 6 comments and join the discussion

Do you want to reliably fill your group coaching, masterminds, teleseminars and other live programs? Then, you’ll need a pre-qualified list of folks in your coaching market who want to buy what you’re about to offer. Use these seven sure-fire strategies to build your list now.

Continue reading 7 Relationship & Lead Building Strategies for Coaches

Topics: Client Attraction for Coaches

Read More About Client Attraction, List Building

Get Your eBook to Market!

March 19, 2009 | Read 14 comments and join the discussion

You’ve been wanting to get your ebook published for what… years? It’s time to break through procrastination and make it happen now.

If you’re like most coaches, you’re swimming in good ideas. But it’s the not knowing how to do a thing that keeps you from taking action. Let me walk you through the simple steps to getting your ebook on the market.
Continue reading Get Your eBook to Market!

Topics: Coaching Revenue Streams

Read More About List Building, Revenue Streams

Revenue Streams – Create Marketing that Pays You

March 3, 2009 | Read 1 comment and join the discussion

A practice full of one to one coaching clients – is that what you’re going for?

It’s smart to get clients in the door and build your market presence. But if you want a six figure coaching business, one to one clients is only half the story. As soon as you can, add in other revenue streams. This will keep you off the money for time treadmill and help you break through the glass ceiling in your coaching income.

I recommend you start by creating marketing that will pay you! Educational marketing is the best way to attract clients. When you put out valuable information products, each product markets your coaching business by building credibility in your target market. And, you get paid while you market.

Some people call these kinds of revenue streams “passive revenue”. Actually, there’s nothing passive about creating a book, ebook, CD set or any other product! However, your investment of time is front-loaded into the creation of the product and the marketing system. Then, these revenue streams pay you multiple times without you having to be there to “deliver the goods”. Once they are in front of your target market, they can pay you when you’re not working.

To make this work, first be sure that you’re aiming your coaching services at a well-defined target market. Then you can generate a whole string of information products and services that work together in what’s called a marketing funnel. If your market is broad, or you just bill yourself as a generalist (life coach, business coach, etc.), it will not be easy create a marketing funnel.

Continue reading Revenue Streams – Create Marketing that Pays You

Topics: Coaching Revenue Streams