There are six gateway skills coaches use that, when leveraged to reach a viable target market, magnetically attract clients. They are:
1. Writing
2. Speaking
3. Training
4. Networking
5. Referral Building
6. Alliance Partnerships
I call them “gateway” skills because they open doors to the right kinds of opportunities and ideal coaching clients.
Is your coaching perceived as essential or as a luxury? Your market tells you how they see you every day by either buying what you sell, or passing.
If you’re a generalist selling life coaching, or you’re aiming at a broad market that’s hard to find and doesn’t have you top-of-mind, it’s time to sharpen your focus.
Focus your coaching services on one unique accessible group of people and solve the critical problem standing in their way. That’s how you “own” your market.
There are certain topics you love to coach around, right? Things like transition, life purpose, wellness, legacy building, spirituality, full potential… coaches do love the inner realm.
Those are juicy topics. But they’re a hard sell. People aren’t lining up to buy those things. In this economy, if you’re doing self-actualization coaching, your services are likely to be perceived as a luxury. And you know what that means. You’ll be the first to go when they cut their expenses.
It’s time to make sure your services are seen as essential. Let me help you with that.
Continue reading Four Roads to Coaching Success
Have you ever felt nervous or inarticulate when talking to a coaching prospect? You know the moment of truth is upon you… it’s time to enroll this new client — but how?
With practice, this process is effortless. Follow these seven steps to winning conversations with prospects. The first two steps of having powerful conversations with prospects begin before you meet the prospect.
Step #1 – Understand Your Target Market
Don’t make the mistake of just trying to get any client. Champion a single target market instead. If you have expertise in your market, tap into your insider knowledge. Otherwise research what motivates them by having a few informational interviews with folks in your chosen market. Take a look at these targeted coaching markets and their top challenges:
Continue reading Attract Coaching Clients Now – How to Talk to Prospects and Win Them!
Sometimes, to get better results in your coaching business, all you really need is a mindset shift. So many life coaches make a less than stellar income, and their mantra: “How do I get more clients?” rolls around in their heads continuously. Eventually, that focus builds more scarcity than prosperity.
Some wise person said: “How we do anything is how we do everything.”
It’s true. And I say:
How we think about anything is how we experience everything.
When you set your coaching fees and tell prospects about them, give yourself the advantage of a powerful mindset as a solid foundation for your success.
Integrate these Four Power Concepts together to charge what you’re worth.
Continue reading Coaching Success – Charge What You’re Worth
After coaching professionally for twelve years and helping hundreds of coaches create successful businesses, my answer to this question is surprisingly and unequivocally – NO!
On the other hand, if you’re wondering: “Is coaching a viable business?” Absolutely – YES!
But, here’s the thing… financial success in coaching has little to do with coaching skills and everything to do with setting yourself up for success through best business practices. The result you most want – lots of ideal clients – will come to you by learning the business of coaching.
Have you ever choked when it came time to tell a potential new client your coaching fees? It’s embarrassing. And it could be a factor in why they felt uncomfortable with your fees or didn’t hire you. But don’t worry. You can turn the tide on this problem with just a few shifts in your mindset and approach.
Fear about asking for coaching fees stems from learned beliefs about money and self worth that don’t serve us (or anyone else) even though they hold sway over decisions that involve money and how we value our time. As a coach and business owner, this is a grand opportunity to shift those outmoded beliefs and habits. And, charging what you’re worth allows your ideal clients to invest in your coaching services and to value themselves more highly.
If you want to increase your coaching income, start by learning how to have powerful and effective “money conversations” and begin dissolving scarcity issues related to money for good!
Use these three tips to go from fumbling to finessing the money conversation with coaching clients.
Continue reading Coaching Fees – From Fumbling to Finessing the Money Conversation
And yes, absolutely, the more clear they are the easier it is to create a web presence that will really get those results. ..." in response to The Perfect Client from a Web Designer’s Perspective ..." in response to The Perfect Client from a Web Designer’s Perspective