Archive for 'Client Attraction'
What a Target Market Can Do for You That a Coaching Niche Can’t
August 17, 2009 | View Comments
Coaches often ask me: Why is targeting a coaching market more effective than marketing a coaching niche?
In a nutshell, coaches who target a market do more of what they love, are paid better, and have no limits on their income. Whereas, coaches who try to market their coaching niche generally have difficulty getting enough clients, [...]
Do You Know Where Your Next 20 Coaching Clients Will Come From?
August 11, 2009 | View Comments
I believe that coaching is changing the world for the better. But to make a huge impact, more people must experience the power of coaching, and that requires a sustainable business model. Coaches have to eat, too.
Sustainable business requires you to sell something that people really want to buy. How can you tell if you [...]
The Smart Way to Build Coaching Revenue Streams
July 29, 2009 | View Comments
As I pointed out in my last post, the best way to get off the money for time treadmill is to diversify your coaching revenue streams. To get past the ceiling on your coaching income, offer products and programs that don’t require more of your time each time you make a sale.
Doing this takes time [...]
Six Gateway Skills for Coaches
June 11, 2009 | View Comments
There are six gateway skills coaches use that, when leveraged to reach a viable target market, magnetically attract clients. They are:
1. Writing
2. Speaking
3. Training
4. Networking
5. Referral Building
6. Alliance Partnerships
I call them “gateway” skills because they open doors to the right kinds of opportunities and ideal coaching clients.
Continue reading Six Gateway Skills for Coaches
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How to Own Your Coaching Market
May 20, 2009 | View Comments
Is your coaching perceived as essential or as a luxury? Your market tells you how they see you every day by either buying what you sell, or passing.
If you’re a generalist selling life coaching, or you’re aiming at a broad market that’s hard to find and doesn’t have you top-of-mind, it’s time to sharpen your [...]
Four Roads to Coaching Success
April 14, 2009 | View Comments
There are certain topics you love to coach around, right? Things like transition, life purpose, wellness, legacy building, spirituality, full potential… coaches do love the inner realm.
Those are juicy topics. But they’re a hard sell. People aren’t lining up to buy those things. In this economy, if you’re doing self-actualization coaching, your services are likely [...]
Attract Coaching Clients Now – How to Talk to Prospects and Win Them!
February 23, 2009 | View Comments
Have you ever felt nervous or inarticulate when talking to a coaching prospect? You know the moment of truth is upon you… it’s time to enroll this new client — but how?
With practice, this process is effortless. Follow these seven steps to winning conversations with prospects. The first two steps of having powerful conversations with [...]
