Archive for 'Client Attraction'

How One Email Can Make a Big Impact for Your Coaching Business

When was the last time you invited the wonderful people on your list to take a bold step with you? If it was more than a few weeks ago, it’s high time to offer them a way to go deeper than just reading your ezine or commenting on your blog.

Putting lots of free valuable stuff out there is an act of good will and a great way to make the first connection or two with your prospects. But remember to also show them the way to your most valuable services.one email can have a huge impact for your coaching business

Think of it this way: if you just wave at your friends now and then, but never invite them to dinner, you’ll never have the pleasure of their company. That’s the way it is with your coaching business too. To serve more people, regularly invite them into the inside of your business – where the in-depth support and most transformational experiences are waiting for them. Your “tribe” will be delighted to accept your invitation!

Believe in What You Do

You didn’t become a coach to sit by yourself and wait for the phone to ring. You have a profound desire to make a difference in the world. You want to make the lives of your clients easier, more delightful, more prosperous! Show that you believe in what you do by making your services known. Sound a call to action!

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Sky-Rocket Your Client Load – by Christian Mickelson

This is a guest post by my friend and colleague, Christian Mickelson, CEO of the Coaching Business Rocket Launcher…

Of course you want to feel that rush of exhilaration that comes from making a difference in the lives of your clients. You know what I mean, right? You have a session with a client and they see solutions where before they only saw problems. And now they are so happy! It’s a rush!

But… if you’re not getting enough clients to work with, there may be one BIG reason for it. Let ME coach YOU on that right now…

You see, most coaches want to help people so much that they don’t even care about the money part. Can you relate? Of course, as coaches we put helping people over making money. But I realized something BIG about this. Before I share it with you, let me ask you:

Do you like sales & marketing?

Continue reading Sky-Rocket Your Client Load – by Christian Mickelson

4 Questions to Bring Your Coaching Business Out of the Fog and Into Focus

Ever feel scattered or aimless in your coaching business? Like you just can’t get any traction?

You’re crystal clear about your desire to make a big impact and contribute to the success of the human race. But somewhere in the drive to do that, your energy and attention gets scattered and ineffective. It’s pretty painful, especially if the lack of clarity sticks around for very long.

Of course, focus is the answer. Focus clears your mind and spotlights what to do next. Pinpointed focus renews your courage and confidence.4 questions to bring your coaching business out of the fog and into focus

I’ll tell you, on days when I feel unfocused, nothing worthwhile gets done. My response? I’m outta here. I had a day like that last week and, seriously, I just blew off my to-do list and took a mini vacation.

I’ve learned to let myself have days like that, because 85% of the time I am focused, and the result is always awesome!  On those days, I start my day feeling on purpose, energized, motivated, and ready to take high payoff actions. And I end the day feeling grateful, more prosperous and relaxed.

What Makes the Fog Gather

What causes that feeling of ineffectiveness to creep in? I’ve seen it over and over in the coaches I work with, and it usually comes down to this. They don’t have a solid grip on who they serve and what those folks really want.

If you’re even a little fuzzy about who you serve, what they want, and how you fit into that picture, then you don’t have a clear direction for your business. So, it’s more difficult to push forward on projects, create and fill your coaching programs, and attract a steady stream of clients. Of course, that means you’ll miss out on making a great income too.

The good news is, clarity on those points is closer than you think. Commit yourself to finding the answers for a few fundamental and pithy questions about your coaching business, and you’ll have pinpointed focus most of the time. Then you’ll be able to cover lots of ground quickly and get where you want to go.

Continue reading 4 Questions to Bring Your Coaching Business Out of the Fog and Into Focus

Coaches Comment on Highly Profitable Niche Series

Over the last three weeks I had a free video series online called How to Choose a Highly Profitable Niche. If you missed it, I’m sorry, it’s no longer available. But stay tuned because I’ll be doing more teaching videos soon.

The video series drew over 200 comments and I was tickled, amazed, delighted and touched by coach’s sharing their aha’s and also their poignant stories. Many expressed gratitude for no longer feeling alone in what seems like an endless search for the right coaching niche.

To give you a taste of the rich conversations, here is a sampling of comments and, in some cases, my responses. I’ve also provided some references to articles that illuminate some of the struggles and success stories about viable niches.

Bottom Line: You’re not alone in your niche search. There is a highly profitable niche market out there that you’ll enjoy! You just need to know where to look and how to choose wisely for the long term.

Does What I Want to Do Translate Into a Viable Biz?

Mel said:

Thanks so much, Rhonda! I’m currently enrolled in a coach training program and have been confused about choosing a “niche”. It seems to me everyone in class has an idea of who they want to work with/for, what “type of coaching need” they want to work on. But nobody seems to have done any research on whether that “what I want to do” translates into a viable business need.


Continue reading Coaches Comment on Highly Profitable Niche Series

How to Get More Value from Every Business Building Program You’ve Taken

Have you ever invested in a teleseminar, home study program, or live event to get your coaching business off the ground, and then months later felt guilty for spending the money and frustrated that you didn’t reap the promised results? If so, you’re not alone.

But did you waste your time and money? I think not. Here’s why those programs haven’t worked their magic for you… yet.

You have invested in valuable programs full of cutting edge tools and proven techniques to amp up your income and bring you a better business. But without a solid foundation in place, you cannot fully leverage these techniques, even if you do your best to implement them.

Do any of these scenarios sound familiar:

Get leverage by setting your coaching business foundation

  • You’ve learned from the best how to fill your teleseminars or launch high ticket group coaching programs, but you still don’t know where to find enough people to enroll in your programs, and you don’t know exactly how to communicate the benefits in way that has them saying “Yes!”
  • You’ve got all the steps for creating membership programs and other recurring revenue products, but because you’re not certain of your niche, you’re not confident that if you build it, they will come.
  • You’ve learned how to enroll clients using the most powerful set of questions, but you’re having trouble scheduling people into your consults in the first place.

There’s a building block needed before these skills will reliably work for you.

Continue reading How to Get More Value from Every Business Building Program You’ve Taken

The “Shotgun” Approach – Too Much Work for Too Little Payoff

Recently, I posted a free 3-part video series called How to Choose a Highly Profitable Coaching Niche. I’m so touched by all the comments from coaches who are:

  • struggling to narrow their niche
  • still giving away their services for cheap
  • or not able to find enough people who are motivated to hire them.

You’re in good company, but I know you’re tired of working so hard and are ready for easy consistent results!

If you haven’t seen it yet, check out my video series now. It seems to be landing with coaches.

The videos will only be up until January 28. And please leave a comment sharing your aha’s (and you’ll be entered into a drawing for a FLIP Video Camera!).

A Great Comment Inspires Another Video

One of the comments was from Ed, who said about Video #1 in the series:

“Rhonda, brief to the point and makes a lot of practical sense. About a year into my business and I’m still using more of a shotgun approach. Still in the process of trying to narrow down that niche.”

Ed’s comment inspired me to do another quick video for this week’s blog post illustrating why targeting a viable niche market is so much easier and takes less effort than selling fill-in-the blank coaching or marketing to a big market.

Ed, this video is for you and for any coaches like you who know that the “shot gun” approach to building your coaching business is too much work for too little payoff.

Click the link to access my video series: How to Choose a Highly Profitable Coaching Niche.

6 Signs That It’s Time to Narrow Your Coaching Niche

Here’s one of the first things I hear from most of the coaches I work with:

“I know I need to narrow my niche, but I just don’t know how.”

This is actually a great sign. It means coaches understand that if you’re not getting the results you want with the niche you have, you probably need a narrower one.

The power of narrowing your coaching niche

A smaller niche will bring you more clients? That’s right. Not intuitive perhaps, but right.

But here’s the catch. Coaches may know they need to narrow, but most often they don’t want to give up what they’re doing, even when it feels fruitless. It’s scary to narrow your coaching niche, even when it’s not working for you.

Yet there comes a time when sticking with the status quo is worse than facing your fears. That’s when a reality check can help.

So, how can you be sure you need to narrow?

Signs of a Coaching Niche that Won’t Go the Distance

Here are some tell-tale signs of a fruitless niche:

Continue reading 6 Signs That It’s Time to Narrow Your Coaching Niche

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    • COMMENTS

      COMMENTS

      • Barbara "Thank you for responding.  Yes, I'm still doing pro bono work. I have not taken this to the level where I'm getting paid.  You make a good point and although there are a vast number of women in this category, it does make me wonder if you're on the mark here. I was told to focus in on..." in response to How to Attract Clients in a More Coach-Like Way
      • Barbara "Wonderful article Rhonda.  I have been a "pro bono" coach for as long as I can remember.  I have gone through a program, hired and worked with a mentor coach, have a company and domain name,  business cards and a Pay Pal account.  Sounds great you might say!  Well, I haven't been able to take it..." in response to How to Attract Clients in a More Coach-Like Way
      • Angela "I truly truly credit you Rhonda with making me realize how incredibly important this is in business.  Now I run around telling everyone how much THEY need to do it!  Still working on my rebranding but it's coming together soon :) ..." in response to How to Attract Clients in a More Coach-Like Way