It’s a good question. If you’ve been selling a certain type of coaching such as relationship, career, wellness, leadership, life purpose (put any word before coaching)… you must be wondering this yourself because clients may have been hard to come by.

Many coaches haven’t noticed a blip in the number of people wanting their services. In fact, their income has increased over the last few years and it’s still rising. Their clients are staying longer. What are they doing differently?

Well, I’ll tell you, this may be shocking, but they are NOT selling coaching. And yet they are continuously doing some fine coaching with a wait list of clients.

Here’s what we know about any economic downturn, and there have been several over the last two decades where coaches rode the wave back up ahead of the curve…

People still buy things they want, but they have changed their buying strategy.

They feel they must justify their expenses and they get very serious about what’s really important to them. They dedicate their resources to those things right now.

This is true of all of us. We’ll buy less doodads and think twice about lots of things, but we’ll do things like go back to school or take some kind of training or enroll in a mastermind. We more earnestly look for ways to close the gap between where we are now and where we truly want to be.

People are looking to upgrade their lives, not with luxuries, but with meaning. And this is true of your future clients too.

It’s actually rare that anyone ever seeks out coaching for two reasons:

Continue reading Who’s Buying Coaching These Days?

I hope you didn’t. But don’t worry, it’s never too late to pick up that step because it will dramatically affect how much you earn and how hard you work.

We all happily stumble into exciting opportunities that become significant turning points in our coaching business. There’s a lot of grace in moving with the current… but it’s helpful to at least pick the river that will take you to where you ultimately want to go.

Making conscious choices, planning your work and working your plan, and setting intentions for the big milestones in your life are part of a prosperity practice. Deviating from the plan here and there is cool (but spazzing out all over the place is not so cool).

In my last post, my friend Erika Kalmar (who’s doing that awesome Giveaway for Coaches), talked about the importance of business planning. Unsexy as that may seem, what I know for sure is that she’s absolutely right. Business planning helps you take AIM and take your business seriously.

But it’s not the first step…

The 1^st Crucial Step is: Decide specifically who you serve and what transformation you provide (that they urgently want). Stand for something and someone. That’s how you stand out.

Without that clarity, your business plan will be sketchy at best, your website will be bland and your offers won’t compel people to invest.

Are you leading your coaching business to long-term sustainable success? Or are you just taking stabs and hoping for the best?

Continue reading Did You Skip This Crucial Step in Your Coaching Business?