Archive for 'Client Attraction'

How to Attract Clients in a More Coach-Like Way

Some part of you already knows this… it’s a rare person that wakes up in the morning thinking “I need a coach!” That person is “initiated” into the value of coaching because they or someone they know has had a positive experience with coaching. But that’s a small percentage of all the people in the world.

So why are coaches working so hard to convince people to buy their coaching?

I floundered around with this fruitless approach myself in my first three years of my business. Then I realized, that selling coaching is a very sales-like approach and I didn’t want to do it anymore. It takes a lot of energy for little return and doesn’t build much momentum or ease over time.

Each new prospect has to be convinced. It’s like starting over with every sample session. And too many say they can’t afford it because they perceive coaching as a luxury.

It’s not very coach-like is it?

Think about it. We’re taught to work with clients holistically, focusing in on their agenda  — what is it that they want today. And then we use our skills, listening and asking powerful questions, to draw out their wisdom, help get perspective and work through obstacles so they walk away with the outcome they came for.

Coaching is client-centric. But selling coaching is not.

happy people reaching out

So, what would be a more client-centric approach to attracting clients? There’s a tried and true way. Every successful change agent, entrepreneur and professional has done this. They target a specific group of people, find out exactly what they want — that tangible outcome they woke up wanting this morning — and show how they can help them get there.
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12 Types of Blog Posts or Ezine Articles that Entertain

As you know, I’m a big fan of blogs, especially when they are on the home page of your website, because they help you build your list faster and establish credibility while creating a relationship with your tribe. Ezines also create an ongoing connection.

But I know that writing a weekly article (or posting a video) can start to drag. And if you keep procrastinating, you’ll eventually lose the benefit of publishing a regular article out to your list – continuous presence and building trust. And it adds stress!

So how can you keep fresh ideas flowing to your blog or ezine? Shake it up! And, if you want to really de-stess, plan most of  your posts!

creativity in writing

Both you and your readers will enjoy your articles or videos more if you vary the TYPE of post you publish. Here are 12 types posts that won’t fail to entertain and inform your readers:

1. How To /Educational
If you’re good at simplifying complex concepts and processes, this may be your ACE in the hole. And it’s easy to re-purpose these types of posts into freebies, bonuses or entire products.
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5 Easy Ways To Start Enrolling New Clients NOW – by Barb Wade

This is a guest post by my friend and colleague, Barb Wade, “The Coaches Coach”.

As most coaches know, the bridge between a potential new client’s interest and their actually signing on to coach with you is always some kind of a powerful exploratory conversation. There’s nothing that comes close to the intimacy that is created when you speak voice-to-voice with a potential client, exploring the tremendous cost of the problems they’re facing, and demonstrating that your guidance and expertise will solve their challenges and help them truly create the life or career that they dream of.

I call these sessions “Strategy Sessions” or “Discovery Sessions,” and again, they’re a first hand opportunity for your potential client to feel heard and understood, and to begin to have some hope that you can truly guide them to change their situation. This is why, after such an empowering conversation, coaches are often successful at enrolling their potential client into one of their paid coaching programs.

So naturally, generating these initial, exploratory conversations is crucial. Here are 5 ways to easily and naturally invite potential clients from your ideal target market into such a conversation.


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12 Things That Make a Preview Teleseminar Rock

You can learn almost anything by watching mentors who are already successful. I call it “observe, model, test and tweak”. Of course it’s also really handy to learn the “insider secrets” from experts and get templates that short cut your way to a great teleseminar.

When I think of the best teleseminars I’ve experienced, here’s what they all have going for them:
12 Things That Make a Preview Teleseminar Rock

  1. Hot Topic

Emails and social networking posts convey a pinpointed topic that’s highly relevant to me and makes it clear why I should sign up.

  1. Rockin’ Key Points

What will be covered is intriguing enough that I commit in my calendar to attend live.

  1. Outstanding Optin


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How to Write a Series of Enthusiastic & Effective Promotional Emails

When you really believe in something, you want to share it with others, right? Because it’s important to you, you’re not shy about getting the word out. Put this same energy and intention into your promotional emails. Enthusiastically invite people on your list to engage with you.

Take this into your heart… the specific transformation you provide to your target audience is highly valuable. If you aren’t certain about this now, do whatever it takes to raise your certainty. Align your offers with topics your target audience is hungry to learn more about. Your enthusiasm is infectious.

Then, as you’re promoting your next free preview event — a teleseminar, webinar or series of videos to enroll your tribe into your paid program — shout it from the mountaintops! Don’t deprive anyone of the chance to get in on what you’re offering.

Why use a series of different emails instead of just one? Diversity in your subject lines and message allows different people to hear your message in a way and at a pace that lands best with each person in your tribe. I covered three key reasons why email series work better than a single email in the last post – Are You Afraid to Promote Your Offers in a Big Way?

 

Build the Relationship First

These promotional email tips assume you have a leads list and you’ve been connecting with them through your blog, ezine or other value-based articles regularly. People will only read your promo emails and sign up for your preview events if they recognize you and trust your brand.

A good rule of thumb is to send a minimum of 3 emails to your target audience before the preview event. Supplement with blog posts or ezines on relevant topics during the promotional campaign with a little plug and hot link to the sign up page at the end.

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Are You Afraid to Promote Your Offers in a Big Way?

Over a decade, I’ve learned a lot of things the “hard” way by making mistakes and then having a big “aha” that set me on the right track. One lesson that really stands out:

Don’t make decisions out of fear.

Have you shied away from sending a series of promotional emails about one of your offers because you’re afraid of bothering people or doing it wrong? Your fear may be sabotaging your desire to be a successful coach.

But, if you’re on the mailing lists of well known thought leaders, you know this… when they promote a few times each year, they really go for it!

Are You Afraid to Promote Your Offers in a Big Way - Rhonda HessYou can tell they believe in what they’re offering and they’re not shy about letting you in on it. Everything they do has been planned out well in advance, including a series of emails that point you to a preview of their program through a free teleseminar, webinar, or video series.

It’s highly effective. That’s why they keep doing it despite the fact they have a huge list of raving fans.

It’s all about frequency, diversity and pacing.

Three Smart Reasons to Send a Series of Promotional Emails

1. Frequent invitations build a buzz. With each successive email, excitement builds, and as time goes on, more people want to get in on it. People tweet it, share it on Facebook and forward the email to colleagues. If you’re using promotional partners, the buzz grows louder and reaches more people faster.

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5 Power Plays to Get Out and Stay Out of Stuck-ville in Your Business

Have you ever been stuck to the point of feeling paralyzed and unable to move forward in your coaching business? It can become a negative pattern that looks something like this…

You send out an email or two, do a teleseminar, or make a couple of calls (all the while believing you’re “bad at this”.) If your expectations aren’t met you declare “well, that didn’t work!” That starts a downward spiral where all actions cease and you’re officially stuck.

That was me early on in my coaching business. One day I was complaining to my mentor coach about my small clientele, my micro leads list, and my dismal income. I said: “Judy, I’ve worked so hard and it’s just not happening. This must not be what I’m meant to do!”

My coach allowed a long meaningful silence to fall between us for a few moments and then she gently asked: “Rhonda, what exactly have you done over the last 90 days to get clients, build your list and income? How many times have you actually invited someone to hire you?”

I realized, as I gave her my short list of actions, that I’d done very little that could actually result in paying clients. In fact, I’d been spending most of my time on low payoff actions and unrelated distractions! That’s because I’d try something once or twice and then give up quickly with big spaces of inaction and sadness in between.

I had no plan, I had no strategy, I was shooting from the hip and hoping, hoping, hoping that some single effort would unleash an avalanche of clients ready to spend thousands on my coaching and I’d never have to market again.

My coach helped me take a long look at my scarcity mindset and loathing for marketing tasks. She helped me open my mind to see things differently. Then she had me put together a promotional campaign for the next six months and break that down into daily activities. What a huge relief it was to wake up in the morning and focus in on those high payoff tasks.

That’s when I stopped being a reluctant entrepreneur and became a true entrepreneur. But there was another sea change too… I stopped expecting everything to work out immediately. I realized that to become truly prosperous meant taking one action after another without judgment, allowing things to germinate in the unseen world and letting the Universe surprise me, which it often did!

Get Out of Stuckville

Ready for some unstoppable momentum? Here are the five things to put in play now:

1. Commit to one decisive direction
If you know what you want to do and you’ve confirmed that it strikes a deep resonant chord with your target audience, commit now to becoming a master at reaching and serving those people.

If you’re uncertain what to do or who to serve, commit to one focused direction — anything! (You know that I favor the niche market method because it requires no particular expertise, specific knowledge or skills.) Then, pursue that direction with steadfast determination.

Let the magic begin! Some of the best things in life come from simply showing up day after day and doing your best even if it doesn’t seem like your high calling or life’s purpose. This is how the Universe conspires to bring you incredible opportunities, great alliances and meaningful connections!

The only real mistake is not deciding, not committing and not taking consistent action. The Start-Stop-Stuck pattern is a form of self sabotage.

2. Play big
Play for keeps. Be as bold as you can to stand out in the crowd. Do it your way and let your brilliance shine. Okay, I know that’s a lot of “rah, rah!”, but it’s true… no one ever gets to six or seven figures by playing small.

3. Plan your work
If you don’t have a step-by-step plan for your next promotional campaign, you’re more likely to fall into the Start-Stop-Stuck pattern and end up feeling alone and discouraged.

If you’ve ever caught yourself thinking that other entrepreneurs easily get all the clients or make a huge income, take the time to watch closely what those people do. They have lots of things in play ALL THE TIME! Anyone who earns well and has lots of clients has set in motion a well-laid plan. For example, they post a series of 10 – 15 emails, use their blog and social networks to reinforce those emails, deliver enrolling webinars– all sorts of things done in concert to bring about their big results. You can do those things too with a plan.

4. Work your plan without expectation or judgment
So much is happening in the unseen world. The seeds you plant will germinate in their own time. That’s why it’s wise to plant a lot of seeds and keep watering them in faith!

Absolutely, set intention for a specific result. Vision for what you want in living color and high detail. But then release attachment. Expectations become feelings of entitlement and then quickly… disappointment. If you didn’t reap the results you wanted, ask yourself: “What ELSE can I do right now to improve my results?” Then get to it.

5. Develop the “Gift” mindset
Have you ever noticed that people who seem to expect little, but think big and act boldly seem happier? They are often healthier too. Great opportunities and money flow to them thank to their positive mental attitude.

Try this… look for the gift in everything. No matter what happens in your business or life, no matter what results you get from your actions, see the gift. Be grateful for the results that have come your way, for the clients you do have. Believe that more are on their way. Stay in action.

Share your comments and your own power plays to stay out of stuckville here.

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    • COMMENTS

      COMMENTS

      • Barbara "Thank you for responding.  Yes, I'm still doing pro bono work. I have not taken this to the level where I'm getting paid.  You make a good point and although there are a vast number of women in this category, it does make me wonder if you're on the mark here. I was told to focus in on..." in response to How to Attract Clients in a More Coach-Like Way
      • Barbara "Wonderful article Rhonda.  I have been a "pro bono" coach for as long as I can remember.  I have gone through a program, hired and worked with a mentor coach, have a company and domain name,  business cards and a Pay Pal account.  Sounds great you might say!  Well, I haven't been able to take it..." in response to How to Attract Clients in a More Coach-Like Way
      • Angela "I truly truly credit you Rhonda with making me realize how incredibly important this is in business.  Now I run around telling everyone how much THEY need to do it!  Still working on my rebranding but it's coming together soon :) ..." in response to How to Attract Clients in a More Coach-Like Way