My biggest mistake as a life coach was trying to sell coaching to anyone and everyone. That’s going about it the hard way. The easy way is targeting a viable coaching market. Read more »

Earn a great living from your coaching business by cultivating a list of potential coaching clients who opt in for a free information product that they really want. Read more »

Coaches are asking whether it’s worthwhile to engage in affiliate relationships. I say yes! And, choose your friends wisely. Read more »

Learn how to sustain prosperity thinking through the ups and downs that inevitably come with building a coaching business. Read more »

Finding true success in coaching presents some significant challenges. All are solved with pinpointed focus on one target market, plus a handful of winning strategies and a bit of patience. No joke. Targeting one viable market is where leverage begins. Read more »

Real Coaches, Real Results podcast series interviewing coaches who have found their success by championing one viable market. Interview #1 with Kristin Keffeler, coach to wealth advisors. Read more »

My last post on target market versus coaching niche struck a nerve. In the coaching world the meaning of “niche” is frequently confused. I favor the term “target market” because “coaching niche” is often understood as a topical niche, rather than a distinctive group of people. Read more »