Archive for 'Business Tips'

Lightning-Fast Credibility Building with WordPress – by Kenn Schroder

December 7, 2010 | Read 2 comments and join the discussion

This is a guest post by my friend and colleague, Kenn Schroder, the Coaching Website Specialist…

One of the simply astonishing feats of using WordPress as the platform (the technical behind-the-scenes guts) for your coaching website, is the speed at which you can reach your market to build your expert-coach status.

It’s stunning.

Here’s an example of what can be done.

  1. Quickly write an article for fresh content – requires one to two hours.

    2. With your username and password, you simply log into WordPress and write a short article – say 400 to 500 words. WordPress gives you a handy feature-rich text editing interface for writing.

    Then just click “publish” and you’ve instantly got new content live on your website without having do any crazy coding yourself and without having to wait for a web designer to get to it.

    Immediate. Nice. You’ve just increased your image as an expert.
     

    Write a WordPress post

    (this article is posted to your business website for building your credibility)


    Continue reading Lightning-Fast Credibility Building with WordPress – by Kenn Schroder
Topics: Online Marketing for Coaches
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What’s Learning You? Lessons from Your Coaching Biz

November 23, 2010 | Read 7 comments and join the discussion

The title of this post is not a typo – what’s learning you? Before you spur yourself into your future again, take a minute to bring with you the gifts of 2010. Truly integrate what you’ve learned and 2011 will be juicier, bigger and more fun for you!

Almost everyone I know has been in a big boiling cauldron of change in 2010. You too? I feel like I’m finally out of that hot water and into the grace of enjoying what I learned in that uncomfortable time.

What I learned in 2010.
So, I want to hear about what’s ‘learning’ you. In other words, are you changed by what’s happened this year?

What has had you on your growing edge?

How have you transformed?

What were the big aha’s?

5 Things that Learned Me in 2010

I’ll start by sharing my big aha’s this year, then you jump in, okay?

Less is More

At her recent Recurring Revenue Revolution event in Las Vegas, Milana Leshinsky said something that stopped me in my tracks.

“Just because something is accurate doesn’t mean it’s useful.”

Wow! Isn’t that the truth?

Continue reading What’s Learning You? Lessons from Your Coaching Biz

Topics: Coaching Business Tips
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Social Networking Tools for Coaches – by Lara Galloway

November 8, 2010 | Read 3 comments and join the discussion

This is a guest post by the Mom Biz Coach, Lara Galloway…

In one of my mom entrepreneur coaching groups, I was recently asked the following question:

Of the various marketing tools and methods you use, which has yielded the best financial return?

Business owners are smart to ask this question, since we need a way to justify our expenditures (of time, effort, and energy). There are so many ways we could spend our precious resources. But I’ll share with you my favorite marketing tool of all time – and it doesn’t cost me a dime.

Twitter-Follow Me

My favorite marketing tool is TWITTER. I get several leads a day directly from Twitter. About 95% of my business comes from Twitter alone. That’s why I’m so passionate about it. Let me give you an example.

A while back I hosted a teleseminar with my coach, Rhonda Hess, about automating your sales process to attract thousands of ideal clients.

Continue reading Social Networking Tools for Coaches – by Lara Galloway

Topics: Online Marketing for Coaches
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Ten Handy No-Cost Online Tools for Your Coaching Business

October 26, 2010 | Read 9 comments and join the discussion

A secret to enjoying your coaching business is staying organized. There are so many great tools available online to help you. Most are no cost and easy to use. Here are ten of my recent favorites.

Free Conferencing
Want to do your own teleclasses or meet with a client on a bridgeline so you can easily record the call? There are lots of free bridgelines now, but this one is the best because you can have up to 1000 people on your call without a reservation, and it shows you who dialed in!

Oovoo Video Conferencing
If you’d like to look your clients in the eye, then this video conferencing solution is for you. Send your clients the link and the two of you can chat virtually while face-to-face.

Time Zone Converter
Do you have international coaching clients? Find out the time anywhere in the world with this time zone converter so you can coordinate schedules.

Survey Gizmo
Find out exactly what’s important to your target market. Create quizzes and surveys for your coaching clients and prospects. This online app is sleeker and more user friendly than Survey Monkey. It has nifty options for responses to your questions, including drag and drop ordering.

Continue reading Ten Handy No-Cost Online Tools for Your Coaching Business

Topics: Coaching Business Tips
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5 Tips To Make More As A Coach

October 11, 2010 | Read 2 comments and join the discussion

Last year, the coaching industry magazine choice featured an issue devoted to “The M Word” — too discreet to even print the word in large type. Money is perhaps the most taboo topic, yet it’s in the back of every coach’s mind – how to make more of it, more easily and consistently.

For me, it boils down to this question – why do some coaches make more than others? I’m studying this right now, not only for myself, but also for coaches who seem to only get pro bono or trade clients. And for the coaches who continuously over-deliver, under-fill their business, place a low value on their services, and haven’t yet realized how the power of coaching grows when clients fully invest in themselves.  It can be different for you, if you really want it to be.

Financial success in coaching

The Big Secret

The #1 reason why some coaches make more than others — they ask for it! That’s the big secret.

You’ve heard “the squeaky wheel gets the grease”. That applies here too. It’s not about being smarter – except for the fact that they are smart enough to ask. You don’t need more coaching skills and certifications. And it’s not about having more experience or being better at coaching and marketing. But you do have to believe in yourself enough to ask for more.

People who make a great living in coaching think strategically about money often enough to plan for it. They analyze their sales, and innovate ways to increase them. That doesn’t mean they are obsessed with the bottom line or less heartful than other coaches. In fact, some of the highest earning coaches are very spiritual in their approach to business, knowing that abundance means there’s enough for all.

What else do coaches who earn more know, that you can apply right now?

Continue reading 5 Tips To Make More As A Coach

Topics: Charge What You're Worth
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What Keeps Coaches From Narrowing Their Niche Enough?

October 5, 2010 | Read 4 comments and join the discussion

Who, besides me, says that narrowing your coaching niche is the shortest, smoothest road to success in coaching? Coach training schools, industry leaders, business gurus – and of course, coaches who have done this. We all agree that choosing a viable coaching niche is the first key step to a sustainable coaching business.

So why don’t more coaches give themselves this powerful advantage?

I want your input on this, and here is what I’ve repeatedly heard from coaches so far:

  • “I don’t know what makes a niche viable.”
  • “I thought I had chosen a viable niche, but I guess I didn’t, because it’s not working.”
  • “Don’t I have to be an expert to target a narrow niche?”
  • “I don’t know how to narrow.”

All understandable. So, let’s break these down one by one.

Continue reading What Keeps Coaches From Narrowing Their Niche Enough?

Topics: Niche Marketing for Coaches
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Business Friendships for Fun and Profit

September 28, 2010 | Read 4 comments and join the discussion

Last weekend I flew to San Diego to go bowling with friends and build my business. OK, not necessarily in that order. I attended a networking summit with a bunch of conscious business owners in the Internet marketing space. Besides the bowling, we also shared marketing tips, tried out new business ideas, and set up promotional partnerships. But the point is, I was among friends.

Old alliances were refreshed and new connections sparked. And, I brought home the precious feeling that these guys have my back. If I’m looking for a particular resource, or I need perspective on something I’m working on, I know one or more of them will be there to help.

A peer network supports coaching business success

Don’t Build Your Coaching Business Alone

Even if you’re somewhat of a loner, you still need other people to hold space for your evolution while you grow. I know that for some it can be a stretch to hold your own in a group. I’ve been there, many times. But the rewards are rich – starting with the intrinsic reward of camaraderie, that priceless feeling of good fellowship on the journey.

And it doesn’t stop there. The truth is, every business owner needs a success team. You need team members you can trust with the tasks that are not the best use of your time. You also need mentors who help fill the holes in your knowledge, fans who cheer you on, and business friends who check your sanity, hold up an honest mirror for you, and help you spark new ideas.

I owe my business success to an ever-growing group of human angels. Their questions have sharpened and clarified my vision. They’ve believed in me when my belief in myself flagged. They’ve helped me accomplish more than I ever could have alone. And sometimes they’ve led the way to a clear and easy path forward.

Continue reading Business Friendships for Fun and Profit

Topics: Coaching Business Tips
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      • Barbara "Thank you for responding.  Yes, I'm still doing pro bono work. I have not taken this to the level where I'm getting paid.  You make a good point and although there are a vast number of women in this category, it does make me wonder if you're on the mark here. I was told to focus in on..." in response to How to Attract Clients in a More Coach-Like Way
      • Barbara "Wonderful article Rhonda.  I have been a "pro bono" coach for as long as I can remember.  I have gone through a program, hired and worked with a mentor coach, have a company and domain name,  business cards and a Pay Pal account.  Sounds great you might say!  Well, I haven't been able to take it..." in response to How to Attract Clients in a More Coach-Like Way
      • Angela "I truly truly credit you Rhonda with making me realize how incredibly important this is in business.  Now I run around telling everyone how much THEY need to do it!  Still working on my rebranding but it's coming together soon :) ..." in response to How to Attract Clients in a More Coach-Like Way
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