Here in Colorado the new year came in on a snow-scented breeze, with an air of purpose. It feels like 2011 is off to a running start.
Is your business feeling the new winds blowing? Mine sure is. I‘ve upgraded my Ideal Coaching Market workshop and moved my membership site over to a WordPress platform. I’m about to launch a couple of new marketing approaches, and some new programs are also in the works.

All this inspired me last time to write about reasons to make over your coaching business, and that post brought some pithy comments. One coach asked – now that I know a business makeover is necessary, where do I start?
A great question that deserves an in-depth answer, so I thought I’d address it here.
The essence of the business makeover is to systematically go through everything in your business to uncover what’s working and what’s not working, and then replace what’s not working with something better. To make the process manageable, keep your focus on four fundamentals: market, message, offers and conversion process.
Start With Your Niche
Start by looking at your coaching niche. Is it viable? That means, have you targeted a narrow niche market that is accessible to you and ready to invest in their own personal and professional development?
Continue reading Where to Start with Your Coaching Business Makeover



I think I know where you come out on this question, or you wouldn’t be staking your career on the power of coaching. But here’s my point: Draw your clients from groups of people that believe coaching is worth the investment.
So many coaches miss this, because they already know what they’re selling – their coaching services. It’s a natural way to think, but it’s also a classic marketing mistake. They try to sell coaching as the solution before they’ve even asked what the prospect sees as the problem.




