Every website’s goal is to target an audience, connect with them through relevance and trust, and then “convert” them into fans and clients. But that process has to be planned into the site. A simple online brochure can’t convert unless you personally point people to the site yourself.
Feel stressed out because you’re stuck on topics for your blog or ezine? Use these 12 types of posts and watch how easy it is to plan and write your articles.
Your website should feel like home to your target market rather than just be all about you and what you do.
Showing your blog readers that you’re vulnerable builds trust and understanding. People will like you better and want to connect if they get a sense of who you are under all that “expertise” or skill.
Every new visitor to your blog or website is deciding, within seconds, whether it’s something they value or not. Are you making sure your ideal prospects will feel seen, heard and understood by you?
Coaches need their own blog. It’s the best “steady-drip” strategy to continually touch the lives of your tribe in a way that is highly effective in building trust.
Think of your coaching niche as a tribe. How can you help them connect? How can you help lead them where they want to go? What kind of relationship do coaches want with the people we serve?
Is blogging “broken” as a business model? Undeniably, it is harder to cut through the noise these days. But blogging is still a potent tool to build relationships and trust with your market.
How to leverage your network, and anything you are already doing online, to help promote your coaching business blog.
How to use social networking on Facebook, LinkedIn or Twitter to promote your coaching business blog. Part 2 of a series on do-it-yourself ways to publicize a coaching blog.
Once you’ve launched your coaching business blog, the question is how to build your audience. Here’s the first of three ways to publicize your blog that you can easily do yourself.
A blog does a better job of list building and pre-qualifying coaching clients than a static website. Take these five steps to create your own coaching business blog.
Position your coaching business blog as a powerful visibility builder before you even start designing it, by choosing a viable market to focus on, a well-crafted domain name, and compelling writing topics. Watch the pros and model what they do.
A blog can be more powerful than a standard website for building visibility and credibility with your coaching market. Find out if you should launch a blog, and what it will do for your coaching business.
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