Set Coaching Fees Using the Integrity Approach

July 1, 2009 | View Comments

Because there are no industry standards, setting coaching fees can feel like taking a stab in the dark. Are your coaching fees setting you up for success?

You may think that lower fees will get more coaching clients. They don’t. In fact, lower fees create a perception of lower value. Remember all that you’re bringing to the table and use the Integrity Approach to set smart coaching fees. Take into account both business and intuitive sensibilities, to set fees that support your financial goals and attract more invested clients as well.


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Topic: Charge What You're Worth
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Getting Started With Your Coaching Business Blog

June 18, 2009 | View Comments

So you’ve decided to launch a blog! Maybe my post on how a blog can boost your coaching business visibility convinced you. What are the first things you should be thinking about?

Choose Your Market

You’re about to commit to a long term strategy for marketing your coaching business. You will pour a lot of passion and brilliance into it. The best way to make sure all that energy doesn’t go to waste is to choose a viable coaching market to focus on, BEFORE you start planning your blog.

Think about it. The reason blogs are such powerful visibility builders is that they SHOW your market that you have valuable solutions to their most important problems. For your blog to bring you clients, the solutions you write about need to:

Topic: Online Marketing for Coaches
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Six Gateway Skills for Coaches

June 11, 2009 | View Comments

There are six gateway skills coaches use that, when leveraged to reach a viable target market, magnetically attract clients. They are:

1. Writing
2. Speaking
3. Training
4. Networking
5. Referral Building
6. Alliance Partnerships

I call them “gateway” skills because they open doors to the right kinds of opportunities and ideal coaching clients.


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Topic: Client Attraction for Coaches
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Where Coaches Find Confidence

June 2, 2009 | View Comments

Confidence is a funny thing. When you have it, you don’t notice it. But if it’s absent, you sorely miss it.

What coaches suffer from most is not a lack of coaching clients, opportunities or income. It’s a lack of confidence. When you’re missing confidence, all those things you’re wanting — clients, opportunities, income — seem to dwindle as well. And it’s a circular problem, because you’re hoping to gain confidence when you achieve what’s been elusive to you. But how will you muster the strength to achieve your goals if you’re feeling like you’re not competent?

What’s really going on here is a chronic discounting of all you’ve learned and all you’ve achieved already!

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Topic: Niche Marketing for Coaches
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How to Own Your Coaching Market

May 20, 2009 | View Comments

Is your coaching perceived as essential or as a luxury? Your market tells you how they see you every day by either buying what you sell, or passing.

If you’re a generalist selling life coaching, or you’re aiming at a broad market that’s hard to find and doesn’t have you top-of-mind, it’s time to sharpen your focus.

Focus your coaching services on one unique accessible group of people and solve the critical problem standing in their way. That’s how you “own” your market.


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Topic: Niche Marketing for Coaches
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Eight Email Habits for the Successful Coaching Business

May 5, 2009 | View Comments

We are in the thick of the information age. Most likely, the volume of information coming at us will keep accelerating. Already it feels overwhelming, and tends to pull our focus off what’s really important. It’s not just spam that’s overflowing our inboxes. Our own procrastination, perfectionism and “bright shiny object syndrome” keep us overloaded with input.

To stay sane – and operate a profitable coaching business – good email habits are crucial. Excellent response times build credibility with colleagues, coaching prospects and clients. Besides, it just feels better to stay on top of email.

The goal is a “zero tolerance” inbox, and the key strategy is one touch for each email. Of course, that isn’t always possible, but if you start with that intention you’ll be surprised how efficient you become. Imagine cleaning out your inbox every day! And why not? You can get there with these simple steps:

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Topic: Coaching Business Tips
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Boost Coaching Business Visibility with a Blog

April 30, 2009 | View Comments

Lately, lots of coaches are asking me:

  • Should I start a blog?
  • How will it help me build my coaching business?
  • How can a blog be more effective at attracting ideal clients than my coaching website?

All good questions we’ll explore here. First…

What is a blog?

There are many kinds of blogs. Some people create hobby-type blogs to post their musings or recommendations. Many bloggers offer political commentary. And, blogging has emerged as a powerful way to establish visibility and credibility with business prospects.


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Topic: Online Marketing for Coaches
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