Last week I put up a post asserting that a target market is “more effective” than a coaching niche. That claim struck a nerve for many coaches.
Unfortunately, in the coaching world the meaning of “niche” is frequently confused. As much as I try to be clear, I have sometimes contributed to that confusion myself.
These days, I favor the term “target market” (also called a niche market) because “coaching niche” is so often understood as a topical niche, rather than a distinctive group of people.
Continue reading Coaching Niche or Target Market: Clarifying the Difference





