Coaching Niche or Target Market: Clarifying the Difference

August 24, 2009 | View Comments

Last week I put up a post asserting that a target market is “more effective” than a coaching niche. That claim struck a nerve for many coaches.

Unfortunately, in the coaching world the meaning of “niche” is frequently confused. As much as I try to be clear, I have sometimes contributed to that confusion myself.

These days, I favor the term “target market” (also called a niche market) because “coaching niche” is so often understood as a topical niche, rather than a distinctive group of people.


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Topic: Niche Marketing for Coaches
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What a Target Market Can Do for You That a Coaching Niche Can’t

August 17, 2009 | View Comments

Coaches often ask me: Why is targeting a coaching market more effective than marketing a coaching niche?

In a nutshell, coaches who target a market do more of what they love, are paid better, and have no limits on their income. Whereas, coaches who try to market their coaching niche generally have difficulty getting enough clients, keeping them for the long term, and charging enough to maintain a sustainable business.

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Topic: Featured, Niche Marketing for Coaches
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Do You Know Where Your Next 20 Coaching Clients Will Come From?

August 11, 2009 | View Comments

I believe that coaching is changing the world for the better. But to make a huge impact, more people must experience the power of coaching, and that requires a sustainable business model. Coaches have to eat, too.

Sustainable business requires you to sell something that people really want to buy. How can you tell if you are selling the right thing? Start by asking yourself – how many people will readily buy my coaching at fees that pay me well?


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Topic: Niche Marketing for Coaches
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Five Time Saving Resources for Coaches

August 4, 2009 | View Comments

Time is the biggest limitation that coaches face. If you place a high value on your time, you’re using prosperity thinking. You’ll make better choices and attract more of what you really want.

One way to leverage your time is to invest in resources that shorten your learning curves and ease time-consuming tasks. You’ll be freed up to double or triple your income.


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Topic: Coaching Business Tips
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The Smart Way to Build Coaching Revenue Streams

July 29, 2009 | View Comments

As I pointed out in my last post, the best way to get off the money for time treadmill is to diversify your coaching revenue streams. To get past the ceiling on your coaching income, offer products and programs that don’t require more of your time each time you make a sale.

Doing this takes time and effort, so make sure you are working smart. Design your products and programs to fit together into a leveraged marketing funnel.

What is a marketing funnel and how do you create one?


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Topic: Coaching Revenue Streams
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Blast the Lid Off Your Coaching Income

July 22, 2009 | View Comments

When a client finishes coaching with you, do you scramble to replace them? If you don’t have time to grow your business because your schedule is booked delivering coaching services, then you may have hit a ceiling in your income. Ouch! I call this the money for time treadmill.

It may seem like your only option is to work more and/or charge more. Charging more may be a good idea at this point, but there are other ways to leverage your time and boost your income.

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Topic: Coaching Revenue Streams
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Coaching Groups – Ten Favorite Mistakes and How to Fix Them

July 14, 2009 | View Comments

Group coaching, mastermind programs, teleclasses and workshops are natural additions to a well-leveraged marketing funnel for your coaching business. And they help you reduce your time on the “money for time treadmill”. But if you are not used to working with groups, it can be a bit intimidating.

Every group facilitator starts as a beginner and develops mastery by facilitating.  Everyone makes mistakes. While they are rarely fatal to the program, it’s good to know about the pitfalls in advance.

Here are ten favorite facilitation mistakes and how to avoid or correct them.

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Topic: Coaching Revenue Streams
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