I’m getting the chance to read lots of other coaching blogs lately. One reason is, my blog is competing in the Best Coaching Blogs contest hosted by Julia Stewart of the School of Coaching Mastery. There are some great blogs being showcased there! If you haven’t already, check it out. There’s a link below this post. (And of course, I’d love your vote and comments, if you are so inclined.)
Plus, I’m working on a new learning system called Client Winning Websites & Blogs. It’s a step-by-step blueprint (with lots of examples) to launch well, get known and attract fans fast. (Coming soon.)
If you’re using a blog to attract clients, or you would like to be, what exactly do you want your blog to accomplish? For a moment, think about this from an outsider’s perspective.
Every new visitor to your site is deciding, within seconds, whether it’s something they value or not. So if you want your audience to grow, you must captivate them as soon as they arrive on your site.
Are you making sure that when your ideal prospects visit your site, they immediately feel seen, heard and understood by you?
Here are the five most important ways to captivate your audience on your blog:
# 1 Resonate Quickly with Your Target Market
There is a set of cues that in seconds tells your web visitors whether they want to stay on the site or bounce off. As a website owner, your job is to optimize those cues so your ideal clients are attracted to engage with what you’re offering. Blogs have the potential to do this best, because fresh relevant content builds connections with your audience.
These 3 critical cues determine whether visitors stay or bounce. They need to be immediately evident without scrolling when someone arrives on your blog (or any website):
Continue reading 5 Ways to Captivate Visitors to Your Coaching Blog
The same point applies to joint ventures. You can get a big boost to your list from a joint venture, but the connection is deeper and more resilient when people have a reason to follow you over time. A blog provides that touch point with people in ways that ezines cannot.
It’s manifestation. Remember this? Successful thoughts followed by powerful actions are like the track and the train, or like water and fish. Prosperous thinking makes the way for what we want to move towards us.
It’s the idea that energizes you to play a bigger game while tapping into the core of your purpose. It’s probably something very similar to what you have always wanted to do (and started your business to pursue in the first place) but you couldn’t ever figure out how to make money with it. So you dismissed it.
The best advice I can give you is allow yourself to be vulnerable and let connection and collaboration take the lead. Sure be the authority, but also understand in your heart that the magic of groups is in the group
For coaching to happen, both coach and client must show up co-creative, resourceful and whole.
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