Do you want to reliably fill your group coaching, masterminds, teleseminars and other live programs? Then, you’ll need a pre-qualified list of folks in your coaching market who want to buy what you’re about to offer. Use these seven sure-fire strategies to build your list now.
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7 Steps to Get Back On Track when Life Derails Your Coaching Business
April 6, 2010 | View Comments
Ever feel derailed from your best laid coaching business plans? Sometimes holidays, illness, family crisis — things that require your immediate attention — can stop your momentum cold.
Every business owner gets derailed by life sometimes. The key, of course, is how you respond. Feeling guilty about what’s not getting done and disappointed that you haven’t “made it” yet will only prolong the stall. Be compassionate with yourself, and use these seven steps to get back on track quickly.
1. Align your expectations with your commitment
Human beings run into all sorts of trouble when our expectations exceed our commitment to success. We’ve put too much stock on the desired outcome and not enough on the experience of getting there.
Think of your coaching business as a journey, not a destination. Then, any unexpected delay or side-trip is simply part of the adventure. Present results don’t define you or your future. Your identity is measured from within, not by what you’ve accomplished.
Think about it… If you’re wholly committed to your own success, then:
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Write Your Way to Coaching Business Success
March 30, 2010 | View Comments
I interviewed Carol Hess (no relation to me) about writing, the best gateway skill for marketing your coaching business and boosting your income.
Carol is owner of Tame the Writing Monster where she helps coaches become persuasive and powerful writers on behalf of their businesses.
Listen to this interview and read the highlights below.
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5 Core Skill Sets for Coaching Business Success
March 23, 2010 | View Comments
Have you ever felt that you need more knowledge, training or credentials to be highly valuable to your coaching clients? While every coach has some areas to develop, don’t make the mistake of discounting the many skills you already bring to the table. That goes for business skills as well. No matter how new you are to coaching, you’re no novice in life, work and communication skills.
It’s time to recognize and leverage your strengths, and consciously build a few core skills to help you thrive in your coaching business.
Below is a (non-exhaustive) list of core business skills. Take a few minutes to rank your current level of skill for each one. Be generous! And prepare to be surprised. Rank your skills on this scale (or come up with your own):
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The Worst Coaching Website Mistake: Not Knowing Why Your Home Page Exists
March 16, 2010 | View Comments
On Thursday, March 18, I will interview Carma Spence-Pothitt, coach, author and web ace, about her new ebook Home Sweet Home Page: The 5 Deadly Mistakes Authors, Speakers and Coaches Make with Their Website’s Home Page and How to Fix Them!
In this guest post, Carma reveals the worst of those five deadly website (and blogsite) mistakes. Join us Thursday to hear the rest!
Do you know why your website exists? Do you know what goals you want it to accomplish? If not, how can you know if your website is effective or not?
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Where the Coaching Clients Are
March 8, 2010 | View Comments
Last Thursday I gave a presentation to recent graduates of Coach Training Alliance called Where the Clients Are. I wanted to give new coaches a sure-fire approach to launch a prosperous coaching business, so they can spend less time marketing and more time doing the work they love.
I call this talk “Where the Clients Are” because really, that’s what a coach needs to know the most: where to find the people who will gladly invest in their coaching. Of course the answer is not actually a place, it’s an approach that creates high demand for your coaching. It’s a way of understanding clearly who your most ideal coaching market is and what they want.
My Biggest Mistake as a Life Coach
March 2, 2010 | View Comments
What was the single biggest mistake I made as a life coach? That’s easy: It was trying to sell coaching to anyone and everyone. Just thinking about it makes me tired.
I didn’t know any better. The advice of the day was to pick a niche I felt passionate about. No one said anything about whether that was the way to make a good living as a coach. Turns out, it wasn’t.
Two years later, after trying transition coaching and relationship coaching and then women entrepreneurs (too big of a market), I was still scratching my head and scraping by. Then it dawned on me that I was going about this the hard way. The best way was known only by a few coaches then… and strangely, still is. It’s about targeting a viable coaching market – one that’s easy to access, motivated to invest, and small enough that I could stand out in the crowd of coaches and other service providers.
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