Comments on: How to Own Your Coaching Market http://www.prosperouscoachblog.com/how-to-own-coaching-market/ Coaching Business Success Strategies Wed, 28 Jul 2010 16:52:45 -0600 http://wordpress.org/ hourly 1 By: Rhonda Hess http://www.prosperouscoachblog.com/how-to-own-coaching-market/comment-page-1/#comment-618 Rhonda Hess Wed, 23 Jun 2010 19:36:08 +0000 http://www.prosperouscoachblog.com/?p=68#comment-618 It really is a mindset shift. To go from believing coaching is about expertise to it being about having a thinking partner to draw the client's wisdom out. What drives coaches to try this proven approach is that what they are doing -- trying to sell coaching and coaching concepts -- doesn't result in a sustainable business. They try this approach and it works! That's because it's all about what the client knows (ie: what your market knows), NOT what you know. Athletes, actors and musicians is 3 huge markets, but you could choose one of them. The question is, would a musician, actor or athletes invest in coaching as a solutions when actors and athletes already have coaches of a sort. Business people really are just people. You might still think you have to know more than they know or coach them about business. Not so. I invite you to let that go. It really is a mindset shift. To go from believing coaching is about expertise to it being about having a thinking partner to draw the client's wisdom out. What drives coaches to try this proven approach is that what they are doing — trying to sell coaching and coaching concepts — doesn't result in a sustainable business. They try this approach and it works! That's because it's all about what the client knows (ie: what your market knows), NOT what you know. Athletes, actors and musicians is 3 huge markets, but you could choose one of them. The question is, would a musician, actor or athletes invest in coaching as a solutions when actors and athletes already have coaches of a sort. Business people really are just people. You might still think you have to know more than they know or coach them about business. Not so. I invite you to let that go.

]]> By: Gettingtofutureyou http://www.prosperouscoachblog.com/how-to-own-coaching-market/comment-page-1/#comment-617 Gettingtofutureyou Wed, 23 Jun 2010 19:25:30 +0000 http://www.prosperouscoachblog.com/?p=68#comment-617 Hello Rhonda-Great info everywhere here! <br><br>I am having difficulty, however in wrapping my head around the concept of not needing to be an "expert" in the market one chooses for their niche...I see that in one of your examples above a coach chose "financial planners" without knowing about BEING a financial planner. I'm trying to just let it sink in...but my brain is saying "but, but, BUT......." Athletes, actors and musicians...I can see coaching them, but business people? ack!!! :) I realize that my brain just needs a clue to get over this block. I will continue reading, listening and learning. Hello Rhonda-Great info everywhere here!

I am having difficulty, however in wrapping my head around the concept of not needing to be an “expert” in the market one chooses for their niche…I see that in one of your examples above a coach chose “financial planners” without knowing about BEING a financial planner. I'm trying to just let it sink in…but my brain is saying “but, but, BUT…….” Athletes, actors and musicians…I can see coaching them, but business people? ack!!! :) I realize that my brain just needs a clue to get over this block. I will continue reading, listening and learning.

]]> By: Rhonda Hess http://www.prosperouscoachblog.com/how-to-own-coaching-market/comment-page-1/#comment-576 Rhonda Hess Tue, 01 Jun 2010 19:06:37 +0000 http://www.prosperouscoachblog.com/?p=68#comment-576 You're so smart to choose a target market. I know that making that choice can be tough, but once you do everything gets easier. Consider taking my workshop -- How to Choose and Champion Your Ideal Coaching Market. In addition to exercises that will help you choose, I also show you how to interview folks in your market then turn that data into client-winning marketing language and offers they will buy. Hope to work more with you there. We start June 15. <a href="http://idealcoachingmarket.com" rel="nofollow">http://idealcoachingmarket.com</a> You're so smart to choose a target market. I know that making that choice can be tough, but once you do everything gets easier. Consider taking my workshop — How to Choose and Champion Your Ideal Coaching Market. In addition to exercises that will help you choose, I also show you how to interview folks in your market then turn that data into client-winning marketing language and offers they will buy. Hope to work more with you there. We start June 15. http://idealcoachingmarket.com

]]> By: Karen Richardson http://www.prosperouscoachblog.com/how-to-own-coaching-market/comment-page-1/#comment-575 Karen Richardson Tue, 01 Jun 2010 19:00:54 +0000 http://www.prosperouscoachblog.com/?p=68#comment-575 Hi Rhonda, I have recently completed my certification with CTA in April 2010. During the class I struggled with identifying my target group. I have am now looking at two possible target markets coaching female physicians or long term care administrators. My research shows the issue of balance between career and family as their number one challenge.They have many sub-challenges as well. Choice of specialty that allows time for a family, when to start a family so it doesn't jeopardize their career momentum, providing quality time with children and spouse this is just to list a few challenges. In my past life I was a long term care administrator and know their challenges and can speak their language. I'm just not clear how to get in front of these group. So I'm in stuck mode right now. I find both of these groups extremely interesting Hi Rhonda, I have recently completed my certification with CTA in April 2010. During the class I struggled with identifying my target group. I have am now looking at two possible target markets coaching female physicians or long term care administrators. My research shows the issue of balance between career and family as their number one challenge.They have many sub-challenges as well. Choice of specialty that allows time for a family, when to start a family so it doesn't jeopardize their career momentum, providing quality time with children and spouse this is just to list a few challenges. In my past life I was a long term care administrator and know their challenges and can speak their language. I'm just not clear how to get in front of these group. So I'm in stuck mode right now. I find both of these groups extremely interesting

]]> By: Rhonda Hess http://www.prosperouscoachblog.com/how-to-own-coaching-market/comment-page-1/#comment-566 Rhonda Hess Fri, 28 May 2010 14:05:09 +0000 http://www.prosperouscoachblog.com/?p=68#comment-566 I'm delighted and grateful. Many thanks, Val! I'm delighted and grateful. Many thanks, Val!

]]> By: Val http://www.prosperouscoachblog.com/how-to-own-coaching-market/comment-page-1/#comment-565 Val Fri, 28 May 2010 12:53:49 +0000 http://www.prosperouscoachblog.com/?p=68#comment-565 Hi - Lots of helpful info on your blog. You get my vote! Thanks for sharing. Hi – Lots of helpful info on your blog. You get my vote! Thanks for sharing.

]]> By: Rhonda Hess http://www.prosperouscoachblog.com/how-to-own-coaching-market/comment-page-1/#comment-185 Rhonda Hess Thu, 13 Aug 2009 20:59:36 +0000 http://www.prosperouscoachblog.com/?p=68#comment-185 You are a powerhouse, Kathleen. Your Confidence Connections website, ezine and programs for Executives are so high quality. Thank you for sharing with us. You are a powerhouse, Kathleen. Your Confidence Connections website, ezine and programs for Executives are so high quality. Thank you for sharing with us.

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