Business people are just people. Every one of us has some sort of role. A realtor is a person who has chosen selling real estate for their livelihood, but they still have all the same challenges and wants of someone else. 90% of the time business coaching is life coaching. Most business people just need outside perspective, encouragement to reach for the stars, an occasional challenge to get out of limiting beliefs, organization, compassion — sounds like life coaching right? And, that helps them be better at their role/work.

I help coaches choose a viable niche market to serve with complete assurance that they have the skills, talents and gifts to support people from any walk of life. That’s not at question. What’s at question is how can you reliably make a good living today and for all your tomorrows? That’s why you want to choose a viable niche market to serve.

Hope that helps. Consider my upcoming teleworkshop — http://idealcoachingmarket.com to help YOU choose and then do market research and craft client-winning marketing messages and programs they will buy.

Blessings!

I love your site, there is So much valuable information. I’m a new coahc trying to work out my market. I have a question inr egards to this line
” Business folks will pay you to help them be better at what they do for a living. That’s essential. And you don’t have to be a “business coach” for this to work — or even know a lot about business”
Can you elaborate? How does one coah in business arena w/o knowing business.

Thanks.

Thanks.

Fabulous article and very timely for me. I recently relocated to Hong Kong and I am targeting people who want to change careers, who just got fired or who are re-locating. I am calling myself a transition coach. I still believe that I can coach anybody and that every single person can benefit from coaching. While this is true in some level, I understand how hard it is to tell people what I do and how they can refer cleints to me if they are not clear about who it is that I help. What happened after I read your post is that I signed up for the tele-seminar and I am determined to find a niche that gives joy, money and a sustainable practice. Thanks for “showing up” at the right time for me! With energy,
Ana

Ana Scherer’s last blog post..The Top 10 Steps to Becoming Empowered

I especially like how you listed various approaches to getting clients – awesome!

One question I ask coaches when they approach me for website help and they tell me their niche is XYZ, is “Where could you go to be in a room full of people in XYZ-niche?” or how could you write an article that gets in front of the eyeballs of XYZ-niche?