Archive for May, 2010

Easy Ways to Publicize Your Coaching Business Blog, Part 1

May 25, 2010 | Read 15 comments and join the discussion

If you’re following my advice, you may have decided that the online home for your coaching business will be a blog. Perhaps you’ve already launched your new blog, or you’re getting ready to. Now the question is how to build your audience.

There are dozens of ways to drive traffic to your blog, including search engine optimization (SEO), affiliates and joint ventures, advertising, press releases and more. SEO is a must, but that’s for another post.

But to produce results, many traffic building techniques require long lead times and significant investments of time and money. Here I’m going to focus on the first of three ways to publicize your blog that you can easily do yourself and that may get you some quick traction. Two more ways coming.

First, a word about the essential preliminary step.

Continue reading Easy Ways to Publicize Your Coaching Business Blog, Part 1

Topics: Online Marketing for Coaches
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5 Simple Steps to Your Own Coaching Business Blog

May 11, 2010 | Read 12 comments and join the discussion

Many coaches are launching a blog rather than a static website, to boost list building and attract more pre-qualified clients. A blog site is not limited to the blog content alone; it can include whatever static pages you want, to introduce your offerings to your market. (Just look at mine!) If you’re ready to build your own dynamic blog site, follow these five steps to prepare for launch.


Continue reading 5 Simple Steps to Your Own Coaching Business Blog

Topics: Online Marketing for Coaches
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How to Enroll Coaching Clients in Any Situation

May 4, 2010 | Read 15 comments and join the discussion

Dr. Reba J. Hoffman, a former member of Prosperous Coach, has had a lot of wins in her coaching business. Recently she shared a client enrollment story that tickled me so much I had to pass it on.

Everyone who goes through the process of building a coaching business will encounter skeptics who just don’t “get” how valuable coaching can be. If any part of you feels inadequate or unsure of your value, it’s easy for prospects to find that button and push it.

But if you believe solidly enough in yourself and in the power of coaching, you won’t be put off by off-putting opinions about coaching.

When Reba ran into someone with a negative attitude toward coaching, she met it head on, with a very edgy, coach-like response that shifted the experience for both of them. Here is Reba’s story:

Continue reading How to Enroll Coaching Clients in Any Situation

Topics: Abundance Tools for Coaches
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      • Barbara "Thank you for responding.  Yes, I'm still doing pro bono work. I have not taken this to the level where I'm getting paid.  You make a good point and although there are a vast number of women in this category, it does make me wonder if you're on the mark here. I was told to focus in on..." in response to How to Attract Clients in a More Coach-Like Way
      • Barbara "Wonderful article Rhonda.  I have been a "pro bono" coach for as long as I can remember.  I have gone through a program, hired and worked with a mentor coach, have a company and domain name,  business cards and a Pay Pal account.  Sounds great you might say!  Well, I haven't been able to take it..." in response to How to Attract Clients in a More Coach-Like Way
      • Angela "I truly truly credit you Rhonda with making me realize how incredibly important this is in business.  Now I run around telling everyone how much THEY need to do it!  Still working on my rebranding but it's coming together soon :) ..." in response to How to Attract Clients in a More Coach-Like Way
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