2009 August - Prosperous Coach Blog

Archive for August, 2009

Coaching Niche or Target Market: Clarifying the Difference

August 24, 2009 | Read 2 comments and join the discussion

Last week I put up a post asserting that a target market is “more effective” than a coaching niche. That claim struck a nerve for many coaches.

Unfortunately, in the coaching world the meaning of “niche” is frequently confused. As much as I try to be clear, I have sometimes contributed to that confusion myself.

These days, I favor the term “target market” (also called a niche market) because “coaching niche” is so often understood as a topical niche, rather than a distinctive group of people.

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Topics: Niche Marketing for Coaches

Read More About Client Attraction, Niche Markets

What a Target Market Can Do For You That a Coaching Niche Can’t

August 17, 2009 | Read 13 comments and join the discussion

Coaches often ask me: Why is targeting a coaching market more effective than marketing a coaching niche?

In a nutshell, coaches who target a market do more of what they love, are paid better, and have no limits on their income. Whereas, coaches who try to market their coaching niche generally have difficulty getting enough clients, keeping them for the long term, and charging enough to maintain a sustainable business.

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Topics: Niche Marketing for Coaches

Do You Know Where Your Next 20 Coaching Clients Will Come From?

August 11, 2009 | Share your comment

I believe that coaching is changing the world for the better. But to make a huge impact, more people must experience the power of coaching, and that requires a sustainable business model. Coaches have to eat, too.

Sustainable business requires you to sell something that people really want to buy. How can you tell if you are selling the right thing? Start by asking yourself – how many people will readily buy my coaching at fees that pay me well?

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Topics: Niche Marketing for Coaches

Five Time Saving Resources for Coaches

August 4, 2009 | Read 4 comments and join the discussion

Time is the biggest limitation that coaches face. If you place a high value on your time, you’re using prosperity thinking. You’ll make better choices and attract more of what you really want.

One way to leverage your time is to invest in resources that shorten your learning curves and ease time-consuming tasks. You’ll be freed up to double or triple your income.

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Topics: Coaching Business Tips