Archive for August, 2009
Coaching Niche or Target Market: Clarifying the Difference
August 24, 2009 | View Comments
Last week I put up a post asserting that a target market is “more effective” than a coaching niche. That claim struck a nerve for many coaches.
Unfortunately, in the coaching world the meaning of “niche” is frequently confused. As much as I try to be clear, I have sometimes contributed to that confusion myself.
These days, [...]
What a Target Market Can Do for You That a Coaching Niche Can’t
August 17, 2009 | View Comments
Coaches often ask me: Why is targeting a coaching market more effective than marketing a coaching niche?
In a nutshell, coaches who target a market do more of what they love, are paid better, and have no limits on their income. Whereas, coaches who try to market their coaching niche generally have difficulty getting enough clients, [...]
Do You Know Where Your Next 20 Coaching Clients Will Come From?
August 11, 2009 | View Comments
I believe that coaching is changing the world for the better. But to make a huge impact, more people must experience the power of coaching, and that requires a sustainable business model. Coaches have to eat, too.
Sustainable business requires you to sell something that people really want to buy. How can you tell if you [...]
Five Time Saving Resources for Coaches
August 4, 2009 | View Comments
Time is the biggest limitation that coaches face. If you place a high value on your time, you’re using prosperity thinking. You’ll make better choices and attract more of what you really want.
One way to leverage your time is to invest in resources that shorten your learning curves and ease time-consuming tasks. You’ll be freed [...]
