Archive for June, 2009

Getting Started With Your Coaching Business Blog

June 18, 2009 | Read 7 comments and join the discussion

So you’ve decided to launch a blog! Maybe my post on how a blog can boost your coaching business visibility convinced you. What are the first things you should be thinking about?

Choose Your Market

You’re about to commit to a long term strategy for marketing your coaching business. You will pour a lot of passion and brilliance into it. The best way to make sure all that energy doesn’t go to waste is to choose a viable coaching market to focus on, BEFORE you start planning your blog.

Think about it. The reason blogs are such powerful visibility builders is that they SHOW your market that you have valuable solutions to their most important problems. For your blog to bring you clients, the solutions you write about need to:

Topics: Online Marketing for Coaches
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Six Gateway Skills for Coaches

June 11, 2009 | Read 1 comment and join the discussion

There are six gateway skills coaches use that, when leveraged to reach a viable target market, magnetically attract clients. They are:

1. Writing
2. Speaking
3. Training
4. Networking
5. Referral Building
6. Alliance Partnerships

I call them “gateway” skills because they open doors to the right kinds of opportunities and ideal coaching clients.


Continue reading Six Gateway Skills for Coaches

Topics: Client Attraction for Coaches
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Where Coaches Find Confidence

June 2, 2009 | Read 4 comments and join the discussion

Confidence is a funny thing. When you have it, you don’t notice it. But if it’s absent, you sorely miss it.

What coaches suffer from most is not a lack of coaching clients, opportunities or income. It’s a lack of confidence. When you’re missing confidence, all those things you’re wanting — clients, opportunities, income — seem to dwindle as well. And it’s a circular problem, because you’re hoping to gain confidence when you achieve what’s been elusive to you. But how will you muster the strength to achieve your goals if you’re feeling like you’re not competent?

What’s really going on here is a chronic discounting of all you’ve learned and all you’ve achieved already!

Continue reading Where Coaches Find Confidence

Topics: Niche Marketing for Coaches
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      • Barbara "Thank you for responding.  Yes, I'm still doing pro bono work. I have not taken this to the level where I'm getting paid.  You make a good point and although there are a vast number of women in this category, it does make me wonder if you're on the mark here. I was told to focus in on..." in response to How to Attract Clients in a More Coach-Like Way
      • Barbara "Wonderful article Rhonda.  I have been a "pro bono" coach for as long as I can remember.  I have gone through a program, hired and worked with a mentor coach, have a company and domain name,  business cards and a Pay Pal account.  Sounds great you might say!  Well, I haven't been able to take it..." in response to How to Attract Clients in a More Coach-Like Way
      • Angela "I truly truly credit you Rhonda with making me realize how incredibly important this is in business.  Now I run around telling everyone how much THEY need to do it!  Still working on my rebranding but it's coming together soon :) ..." in response to How to Attract Clients in a More Coach-Like Way
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