Archive for March, 2009

Get Your eBook to Market!

March 19, 2009 | Read 14 comments and join the discussion

You’ve been wanting to get your ebook published for what… years? It’s time to break through procrastination and make it happen now.

If you’re like most coaches, you’re swimming in good ideas. But it’s the not knowing how to do a thing that keeps you from taking action.  Let me walk you through the simple steps to getting your ebook on the market.
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Topics: Coaching Revenue Streams
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Coaching Clients – Can We Want Too Much for Them?

March 10, 2009 | Read 3 comments and join the discussion

Many years ago, Thomas Leonard, founder of the first coach training school and the “father of life coaching,” said:

Never want more for your clients than they want for themselves.

That woke me up! I began to examine my motivations and set healthier boundaries for myself with clients.

Have you ever sensed that you might want too much for your clients?

Most coaches fall into this trap on some level, until they let go of their desire to effect change on their clients, and replace it with an understanding that what is best for the client is only what the client is ready to commit to change within themselves right now.

We can never know the path of another person. If we react protectively, anticipating our client’s pitfalls and mistakes, are we keeping them from valuable experiences that may bring success more quickly? If we jump in to solve their problems and salve all their hurts too vigorously, will we somehow take away their power?


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Topics: Life Coaching Skills
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Revenue Streams – Create Marketing that Pays You

March 3, 2009 | Read 1 comment and join the discussion

A practice full of one to one coaching clients – is that what you’re going for?

It’s smart to get clients in the door and build your market presence. But if you want a six figure coaching business, one to one clients is only half the story. As soon as you can, add in other revenue streams. This will keep you off the money for time treadmill and help you break through the glass ceiling in your coaching income.

I recommend you start by creating marketing that will pay you! Educational marketing is the best way to attract clients. When you put out valuable information products, each product markets your coaching business by building credibility in your target market. And, you get paid while you market.

Some people call these kinds of revenue streams “passive revenue”. Actually, there’s nothing passive about creating a book, ebook, CD set or any other product! However, your investment of time is front-loaded into the creation of the product and the marketing system. Then, these revenue streams pay you multiple times without you having to be there to “deliver the goods”. Once they are in front of your target market, they can pay you when you’re not working.

To make this work, first be sure that you’re aiming your coaching services at a well-defined target market. Then you can generate a whole string of information products and services that work together in what’s called a marketing funnel. If your market is broad, or you just bill yourself as a generalist (life coach, business coach, etc.), it will not be easy create a marketing funnel.


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Topics: Coaching Revenue Streams
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      • Barbara "Thank you for responding.  Yes, I'm still doing pro bono work. I have not taken this to the level where I'm getting paid.  You make a good point and although there are a vast number of women in this category, it does make me wonder if you're on the mark here. I was told to focus in on..." in response to How to Attract Clients in a More Coach-Like Way
      • Barbara "Wonderful article Rhonda.  I have been a "pro bono" coach for as long as I can remember.  I have gone through a program, hired and worked with a mentor coach, have a company and domain name,  business cards and a Pay Pal account.  Sounds great you might say!  Well, I haven't been able to take it..." in response to How to Attract Clients in a More Coach-Like Way
      • Angela "I truly truly credit you Rhonda with making me realize how incredibly important this is in business.  Now I run around telling everyone how much THEY need to do it!  Still working on my rebranding but it's coming together soon :) ..." in response to How to Attract Clients in a More Coach-Like Way
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