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6 Easy Copy Writing Tips for Coaches


http://prosperouscoachblog.com/6-easy-copy-writing-tips-coachesAre you intimidated by the idea of writing your own freebies, marketing emails, and web content?

I used to find those daunting too until I learned the root of ace marketing copy: write to intrigue rather than impress.

When you want to inspire potential coaching clients to take the next step with you, aim to build a relationship and raise curiosity first. Take the spotlight off of you and your coaching “technology” and place it on your target audience.

Here are six more tried and true copy writing tips that will help you write in a way that’s both authentic and effective:

#1 Write like you speak


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Stop Overdelivering in Coaching Sessions – Why and How to Shift


Over-delivery can be strategic, such as amping up the quality of your free offers or loading up a paid program with juicy bonuses. But chronic over-delivery in coaching sessions could actually undermine your financial success and relationships with clients. That’s because it’s often rooted in a lack of trust… either in the value of your services or in your client’s abilities. Or both.

Think about it…http://prosperouscoachblog.com/stop-overdelivering-coaching-sessions-shift/

  • Do you chronically go beyond the time boundaries of your sessions?
  • Do you sometimes do your clients work for them (when it’s not part of your package?)
  • Have you ever sensed that you might want more for your clients than they do for themselves?
  • Do you ever feel resentful that you’re not paid well enough for your time, but then still over-deliver?
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Coaching Business Tools I Depend On


Whether you’re a life coach, business coach, wellness coach, career coach or any other kind of change agent, you need smart affordable online tools and systems to run a successful business. It’s tempting to purchase systems you may use someday, but that can run your monthly costs up high and pull your profits down. So, how do you know which are best for where you are in your coaching business right now?

http://www.prosperouscoachblog.com/coaching-business-tools-depend/I like to run a lean business and fully leverage the systems I pay for while also utilizing free or shareware solutions wherever I can. I wanted you to know about the tried and true online tools that I use. Here they are in 3 categories:

How to Set Your Coaching Business Goals for 2014


I know… the idea of business planning gets a big groan from most entrepreneurs. What I know for sure is that coaches who do some planning usually do better financially than those who don’t. My first big profit year came for me the first year I planned my business.

Start with a discovery process. The result is a solid jumping-off-place for a more fun and profitable year.

http://prosperouscoachblog.com/set-coaching-business-goals-2014Powerful Questions to Ask Yourself

1. What are your personal goals for the year?

  • What is your theme for 2014? It could be about the phase of your business or about a mindset you want to cultivate. Mine for 2014 is EASE.
  • What are the best times for your vacations? Always get family and me-time into your calendar first. I like to plan 3 weeks off at a time, even if some of it is stay-at-home time.
  • How do you want your work time to flow? For me, Mondays – Wednesdays are open for clients and consults. Thursdays are for business development. I’m off Friday, Saturday and Sunday!
    Continue reading How to Set Your Coaching Business Goals for 2014